User search behavior has always been a controversial topic. Users have different habits when using search engines. There are many uncertain factors in the process of using third-party tools to monitor, so it is very difficult to get an exact result. Understanding the habits of users using search engines is not only something that our professional SEOs must master, but it is also something that all business owners and marketers must understand. Only by having a clearer understanding of users' search behavior can we avoid fierce competition, select the search keywords that best match the target search users, and present the final search results in the way users like most.
Without an in-depth analysis of users' search behavior, it is impossible to correctly select the most valuable keywords, track them correctly, and improve the site's performance on search engines. Some people even suggested that the SEO strategy implemented after analyzing user search behavior is equivalent to improving the ranking of the site. Results presented in a way that matches search behavior, even if they are ranked lower, may still attract more clicks than those that are higher up.
As early as 2004 (SEO has not yet spread to China), a search engine optimization and ranking service provider released survey results: more than 75% of users use search engines, and 56.6% of users only read the content on the first two pages of search results. About 16% of users only look at the first few items of search results. Only 23% of users will view the content on the second page, the number of users who view the first three pages drops to 10.3%, and only 8.7% of users are willing to view more than three pages of content. However, if the search results are not dozens of pages, it will almost 10% of users can read all results. The survey also involves users' loyalty to search engines: 52.1% of users usually use the same search engine (or category directory), 35% of users cross-use several different search engines, and only 13% of users use different types of search engines. search engine. It is worth noting that although 45.9% of users feel that their searches have always been successful, when the desired search results are not obtained, 27.2% of users will turn to other search engines instead of searching again with more precise terms. Only 7.5% of users do this.
In order to provide customers with more accurate online marketing services, Qiying Online has been committed to the observation and analysis of search engine user behavior. However, the statistics of various parties have not seen ideal analysis and statistical results, especially with the recent rapid development of SEO. of China. Of course, user search behavior should be segmented. Users in different industries have very different search engine usage habits. Users who search for travel information and those who search for academic articles may use them very differently.
User search behavior itself is full of variables, so the desired perfect number can only be slowly perceived through our continuous research and experience.
This article is contributed by the webmaster of www.hnqiying.com!