Some time ago, I saw an article called "Two-Dimensional Theory of Search Marketing" on Dianshi Interactive, which contained a picture like this
It talks about keywords, content, code, and external links! In my opinion, SEO is really a very comprehensive thing. If you are a professional SEO, you can at least understand everything about Internet companies. How is the position done? Next, let me talk about my understanding of this picture!
First of all, there are different opinions that external links should be links (external links + internal links). Secondly, I think that in addition to these four factors, there is another factor, which is "user behavior". Although at present It's not very obvious, but Google and Baidu are already ranking according to this. When a user enters your website through a search engine, his behavior will also affect the search engine ranking. For example, if a user enters through the first-ranked web page, see I glanced at it, closed it immediately, and immediately selected the second-ranked web page, and then browsed it for 3 minutes! I believe you know it without saying it, and the search engine will gradually move the first web page down. Then start to describe the five factors I mentioned: 1) Keywords 2) Content 3) Code 4) Links 5) User behavior
1: Keywords and the mission of the web page
Each web page must bear the mission of one or several keywords, which means that your web page is closely related to a certain keyword, because search engines are users who use keywords to search, so SEOER must analyze all aspects of the website. The page assigns a keyword mission. For example, the mission of the website homepage is a popular core keyword, the mission of the column page is some relatively popular extended keywords, and the mission of the specific page is a large number of long-tail keywords! And The selection of keywords is also the first step and the most important step in SEO. The last published article Talking about the first step of SEO: Keyword selection methods and strategies also explains the keyword selection strategies very well. There are also key words for keyword selection. Friends who are very confused can first read this article to understand the selection of keywords. The selection of keywords is the choice of direction, so if you take the wrong step in the first step, it means that you are going in the wrong direction.
Two: The content is flesh and blood
What users are looking for is content, not your keywords or the code of your website. For users, content is the most important, and for search engines too, as long as your content is good, your content will definitely Attention has been paid to it. Some people say that "SEO is content is king." This sentence has a certain truth and also shows the importance of content. However, SEO is definitely not just content. Beautiful women also need to dress up when going out to look more beautiful. The same content There are other factors such as keywords (no matter how good the content is, if it cannot reflect the keywords, it will lose its competitiveness) and code factors (there are so many redundant codes, aren’t you embarrassing the search engines?), so the content is very important! The best content is It’s the same as being original, just like my blog, I always insist on originality, and the other thing is to be unique and high-quality! I have what others don’t have, and I have what others have!
Three: Code, let’s not embarrass search engines
The code is entirely based on technical considerations for search engines, such as redundant CSS code and external JS code. We fully hope not to interfere with search engines crawling normal content and perform h1 processing on the title. We fully hope to better inform This is the title for search engines, which is very important. I think DIV+CSS, which we have always advocated, will improve the competitiveness of web pages. This is also because DIV+CSS can streamline the code, making your content more prominent and easier to be crawled! Passed Code factors allow us to better communicate with search engines and make it easier for search engines to crawl us. Don’t embarrass search engines
Four: Link factors, Internet voting wars
SEO links are similar to Super Girl’s voting, haha! The concept of voting must be established. The internal links are the friends and relatives group, and the large external links are the fans, the public judges! There is one difference, the weight of the people who vote is different , is different from the relevance of your website. For example, if your website obtains a link from the homepage of Sina.com, then if you post it, the voting weight of the person voting will be very high in search engines. Do search engines value links? It’s hard to understand, because the core of search engines is ranking, and any ranking requires voting, such as the Mainland’s Most Popular Male Singer Award! So links are used as voting factors in the eyes of search engines! You only need to organize your internal content reasonably Links, regarding internal links, you can refer to a recently published blog post "SEO Step Three: How to Weave Your Internal Link Structure" and having a large number of "fans" and a large number of authoritative "fans". Authoritative fans are like the super girl stage. The public judges and measurement judges on the Internet have greater voting rights, so you have to do everything you can to get votes (of course, creating garbage for the Internet is not allowed by search engines)!
Five: User behavior is the final verification
User behavior should be the final check. You have high-quality content, you have a lot of "fans" support, your code is very popular with search engines, and your keywords are captured very accurately, so search engines rank you. ranked first, but whether you can win the final victory needs to be verified by user behavior. This is also where search engines currently invest a lot, such as the free use of Google analysts, the launch of Baidu statistics, and the current search engine Users should also be tracked by cookies. It is expected that search engines will do greater work in terms of user behavior, and search engine rankings will become more and more scientific!
The above is my understanding of the two-dimensional graph of search engines. At the same time, other factors will also affect SEO, such as the eight factors mentioned by Wang Tong! I think they are all very classic SEO learning materials and are very worthy of learning and exploring.
Author: Dai Renguang@blackhumor
URL of this article: http://www.dairenguang.com/note/20090622177.htm
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