2009 was the year when e-commerce developed most rapidly, and it was also the year when website SEO optimization technology became most popular. Nowadays, on major webmaster websites, forums are full of self-proclaimed SEO masters and experts. So if everyone masters SEO and strives for rankings on Baidu and Google, what will be the end point?
I remember when I first came into contact with SEO in 2006, I thought it was quite magical. However, with the proliferation of SEO technology, search engines have begun to strictly implement their mission, and their requirements for website inclusion have become increasingly strict. There are policies at the top and countermeasures at the bottom, so SEO optimizers begin to think about how to attract search engines.
At that time, some experts said that search engines like original things best. Everyone started to play with original creations, but there were so many things to write about every day, so they started to create pseudo-originals. If fake originality doesn't work, then there is exchange of friendly links.
Now that we have external links and originality, the rest is to compete with our peers. Whoever has more resources, connections, and content will have a more competitive advantage. As this fight intensifies, a vicious cycle is formed. Take external links as an example. Maybe I used to promote this site's keyword website and only needed 20 external links to rank in the top ten of Baidu. Then in order to surpass me, my peers may work hard to find 25 external links. In order to maintain my current ranking, I have to continue to look for external links to keep the number of external links above 30. Then my peers want to surpass me. I, he increased the number of external links, and I had to continue to increase the number of external links in order to maintain, thus forming a vicious circle, thereby increasing the difficulty of SEO.
The original intention of SEO is website optimization, which is equivalent to giving your best to search engines. This is just an auxiliary method in the website promotion process. Most webmasters now regard this as the only magic weapon for website survival. Of course, for those who focus on immediate interests, SEO is undoubtedly a shortcut for website promotion.
When more and more people become enthusiastic about SEO, this road is already dead. With the prosperity of SEO, various means that are beneficial to SEO have been used to the extreme, such as mass posting, black links, blogs, etc. Any place where you can leave an external link will be like psoriasis, and you will post it without hesitation. The reason is very simple. Leaving an extra external link may be useful for ranking. I often wonder, SEO has not been fully popularized until today. If it does become popular, what will the website look like? Will we go back to the original and use real and original content to win search engine rankings?
This article is contributed by the webmaster of http://www.tui8.net!