The exam preparation network mainly publishes educational information. Last month, the daily IP number was stable at around 3,000. However, this month, or more accurately during this period, it was severely demoted by Google.
This article summarizes some operations of http://www.365beikao.com during this period of website promotion, shares its experience, and finds out the reasons so that everyone can avoid making the same mistake again.
1. A total of nearly 1,000 yuan was invested this month to purchase external links, 3 PR7, 1 PR6. These websites are not well included, and the goal is just to increase the PR value;
2. The website was invaded by "good hackers" who kept switching advertising codes and repeatedly generated them, although it was finally confirmed that the intrusion was not malicious;
3. The website tested Dangdang ads, and at the same time adjusted the number of Google ad slots to three. At the same time, some modifications were made to the civil service channel so that all local recruitment information could be displayed normally. Some basic work on website optimization was also done. At the same time, the TITLE was modified, including the Title in 32 places (I am very ashamed, I have always been exposed to SEO and did it for the company, but I did not do it myself. Maybe the company works as a team)
4. Outbound links and forum links, probably 20-30. They are all forums in the school.
To sum up, the possible causes of the problem are as follows:
1. Purchasing links (can Google detect it? I am just advertising legitimately, unless someone reports it) is not the main problem.
2. The website is hacked and repeated generation will have consequences;
3. Constantly changing advertisements, increasing, decreasing, and changing the page structure will have an impact.
4. Change the website TITLE, whether it is the home page or the channel, Google will react more sensitively, so you should be fully aware of it when building websites in the future.
5. Forum postings. Before posting these posts, more than 2,000 forums have been visited by me, and they will be classified as mass postings.
6. Some friends said that Google was exposed by CCTV, resulting in a significant drop in traffic. In fact, this can be ignored;
2, 3, and 4 are probably the cause of the problem.
Solution:
1. Continue to maintain a good attitude and keep the content updated;
2. Keep the website stable and no longer make high-density structural changes to the website;
3. In the early stages of website development, optimization work should be done as much as possible and do not move around;
4. Website advertising is important, but the initial development of the website is even more important;
5. Do a good job of "security" on the website and keep out hackers.
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