The main purpose of webmasters doing SEO is to bring more traffic to their websites. This is understandable, but now more and more webmasters do SEO for the sake of SEO, but they have forgotten the purpose and mission of SEO.
I admit that the importance of SEO is getting bigger and bigger. Today’s Internet world is no longer the era of “good wine is not afraid of deep alleys”. Once the wine (website) is done well, if you don’t carry out a certain amount of SEO (SEO), don’t expect it. There are too many netizens visiting. There are two keywords here: "good wine" and "shou".
Will shout, do you have any good wine?
More and more webmasters are really good at shouting. They know the role of Title, keywords, description, keyword density, sandbox, PR value, and optimization very well. But when you enter their website You'll find it's really not that good. Then the mouse moved to the upper right, and when there was a click, an IP was brought to the website and a user was taken away.
Are we wrong? No, what is the most critical external indicator of the website? Traffic. Without traffic, there is no basis for making money, and there is no qualification to negotiate with VCs. Making money is our common goal. The theory that traffic is king has been deeply ingrained in the minds of our webmasters, so countless webmasters (including myself) have slowly fallen into the "SEO" theory, putting all their energy into SEO, but forgetting " Make good wine."
A website that can truly make long-term profits should be a website that netizens like.
A website that netizens like should be a website that can bring what netizens need.
A website that can bring what netizens need must be a website for which we have devoted our efforts.
Every website is the child of our webmaster, and everything about it is slowly built in our hands. We paid a lot for him. But his birth does not mean he is perfect. While we dress him up (SEO) beautifully, don’t forget his re-education (improvement, perfection). And his improvement and perfection, like SEO, is a persistent thing.
How to make good wine?
It’s so hard to find a topic on the internet that has never been done before. Almost everyone has been working on the idea we have thought of and it is doing well now, so what should we do? For example, some websites are for "daughter red", and often only the first few stores that open the earliest stores have the best business. Why? Because everyone They are all "daughter's red", and the taste is similar. If it is not for some special reason, why should I go to another store? How can we "steal business"?
Differentiation
Previous differentiation of websites was generally achieved through innovation and combination. Some webmasters may get a headache when they see the word innovation, and they may say that I am talking without back pain. Innovation and combination are a very broad concept with one purpose, to differentiate from others. The difference may be huge, or it may be just a small change. Take the battle between "eBay" and "Taobao" as an example. Why was "Taobao" able to defeat "eBay" in the end? You must know that when "Taobao" debuted, "eBay" was already the leader of China's online trading websites. Differentiation, I think the biggest difference is that "Taobao" is free, while "Ebay" is charged. Some websites may be able to win more users just because the operation steps are only one step less than those of rival websites. For example, the "Moxiu" mobile theme production website has few and clear steps. So it is enough for me to create themes for this website.
The above examples are just to introduce ideas. I hope that webmasters can change the role they treat SEO. I also hope that other webmasters who are as addicted to SEO as me can think more about how to improve their websites and make their own good wine.
Author information: Wan Sijie, whose online name is Beike, is the founder of Kuaigou Lizhong (http://www.rj59.com).