The most critical factor in doing SEO is to find out the linkage of related products of search engines. For example, if you want to optimize your website to be included in Baidu, you can find some clues from Baidu Know, Tieba, Encyclopedia, and Space. However, many webmasters or individuals ignore the SEO of images during the optimization process, so can we get something beneficial to SEO from Baidu images?
The answer is yes. Baidu pictures are used very frequently, especially when people need to obtain some information that cannot be described in words and can only be intuitively felt with the help of pictures (such as clothing, such as machines, such as celebrity pictures, etc.) , Baidu pictures are particularly useful. A medical SEO optimization company under Shanghai Wanzhong Group has launched a new men's website - Wanzhong Men's Network. For a professional medical and health service website like Wanzhong Men's Network, because the website content is mostly pictures and not much text, if Being able to be included in a large number of Baidu images and obtain better rankings when searching for related keywords is undoubtedly very beneficial to the website's traffic and sales.
After long-term practice and research, I have come to some empirical conclusions, which I hope will serve as a guide to website optimization.
1. There is no entrance for submission of Baidu pictures, which means that in order for a picture to enter the index of "Baidu Pictures", it must use a carrier, and the picture must already exist on the Internet. It is worth noting that the index of "Baidu Pictures" is separate from the index of "Baidu Web Pages". That is to say, whether your pictures will be included in "Baidu Pictures" depends on whether your website is included in "Baidu Web Pages". It doesn't matter, even if your website is not included in "Baidu Pages", your pictures may be included in "Baidu Pictures". The following is a specific case for your reference.
Search "prostatitis" on Baidu News Picture and click on the link below
Go to the product page, search the page URL on Baidu, and find that Baidu does not include the page.
2. Since the related commands (site, domain) of Baidu query are invalid for Baidu pictures, it is not clear whether "Baidu pictures" indexes pictures of a specific website. However, the question we are more concerned about is, "Baidu pictures" in After indexing related pictures, how does it match the keywords entered by the user? What principles does Baidu use to determine the content of the picture? This observation is very interesting, especially when you search for a certain word and Fengma appears When the results are irrelevant, you can draw some useful information from these wrong results. Here is another case:
Search the keyword "Sexual Dysfunction" on Baidu Pictures, and then we can find that among the many "Sexual Dysfunction Related" photos, there is a picture of a man exposing his muscles.
After clicking in, I found a news report titled ""Do you believe that 1/3 of men in Hong Kong have erectile dysfunction?"". The man in the picture above was ""Do you believe that 1/3 of men in Hong Kong have erectile dysfunction?" 》The picture was quoted in the article and then fed back to the Tudou search results by "Baidu Pictures". Looking at the source code of the file, we can find that "potato" only appears three times in this article, once in the alt tag of the picture, once in the text description below the picture, and the other place is in the main text. From this case, we can draw a conclusion: Baidu mainly relies on two points to distinguish pictures. One is the alt tag of the picture. Needless to say, it is very feasible to rely on the picture alt and picture title to distinguish the picture content; the other is through the context of the picture. , especially the text below the picture, will be considered by Baidu as an interpretation of the picture, because when the article is mixed with pictures and text, the explanatory text of the picture is usually placed below the picture.
In addition to these two points, are there any other factors? According to my observation, the title of the web page where the picture is located and the emphatic language next to the picture are all the basis for Baidu Pictures to judge the content of the picture.
This article is contributed by the webmaster of www.wznanke.com!