In the past few days, many friends have consulted on QQ: How should travel sites be promoted in order to have the greatest effect? Because popular travel forums are now very strictly controlled, and posts with even a few links will be deleted immediately. It simply cannot achieve the effect of publicity. Based on past experience, the following forum will tell you how to promote it in the tourism forum to be more effective!
Let’s first analyze several models currently adopted by peers:
1. Take travel guides as the main starting point and publish the latest guides to attract tourists and collect customer email addresses. (Disadvantages of this method: Visitors’ email addresses are shared by everyone and cannot be unique)
2. Focus on personal experience and adopt the form of self-questions and answers to slowly attract tourists, and then in the subsequent posting process, lead to the sites that should be promoted.
3. As an expert, spend all day in the forum, answer tourists' questions in the form of travel Q&A, and achieve the desired effect (similar to the celebrity effect, helping tourists solve problems).
Actual combat begins:
1. First, prepare the twenty most popular travel-related forums.
2. Find out which forums currently have the most peers. We can selectively select some sites that have fewer peers and have more target customers.
3. As for what to post? How to make the content attractive, original, and authentic? Use the most practical QQ interview format at present. Every customer who makes a deal must use the QQ interview form to ask the customer about their experience this time. So, where do we need to focus? (Of course, you can set the content of the interview yourself.) After sorting out the interview records, post the contents to the forum. to achieve authenticity. (This effect is even better than the above personal experience)
4. After completing the above steps, the next step is how to like the post. The trick with top posts is how natural they appear. (Generally, the corresponding address is posted on the fourth or fifth floor. This effectively avoids links on the topic and can really help guests.)
5. In the forum, act as a wise man, prepare a hundred of the most popular questions, post them, and ask and answer them yourself. Draw guests in. (specialization)
Tips: Don’t be anxious when promoting the forum, learn to answer guests’ questions attentively.
6. In the twenty popular forums, you must keep two posts on the first page of the relevant column with information about your site! Posting does not matter the number of posts or the number of places where you post, but the quality of the posts is particularly important. Why? Because we post a lot, but the overall traffic is not much. The key to our posting is to let more people see it, and to promote our website in disguise. So what is pursued is the final flow. Therefore, by posting high-quality posts and focusing more, you can spend less energy and achieve better results.
7. When sending text messages, you must learn to be specific (first prepare a set of promotional soft texts, which include things to pay attention to when traveling for food, clothing, entertainment, weather conditions, etc.), never just a short sentence: "Hello! In advance I wish you a happy vacation! If you don’t know enough about Sanya-related tourism information, remember to add me on QQ. I will sincerely guide you online and be happy to provide you with ideal tourism information. "How can such words attract customers? The customer has to choose what is helpful to him among dozens of text messages. It's not something that can be done with just one sentence. (Design your slogan for Hua Dim Sum)
8. Learn to create a series of articles
The coverage and effect of an article are limited, and if everyone has read it once, it may not have much of an impression. But if he writes ten similar articles in a row, the number of people covered and the effect will not be as simple as 1+1 equals 2. Moreover, users often see similar articles, which will greatly deepen their impression of related products. It is also easy to form such a series of articles, such as adding a unified prefix to the title and a unified author's abbreviation (a certain travel site) to the article. Or there is a certain consistency in content.
9. Create a professional brand image
In addition to connecting articles to form a series, some images should also be created through these articles. This image can be a person or some kind of tourism product.
The above nine points are enough to make you feel comfortable in travel forums. Next time, I will teach you how to use information websites to spread the word on a larger area! I wish you the best in your tourism promotion. Of course, the more transactions, the better.
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