After the version number was liberalized, the domestic game market gradually recovered. Data show that in February this year, the total revenue of the domestic game market exceeded 21 billion yuan. In terms of mobile games, "Honor of Kings", "Peace Elite" and "CrossFire: Gunfight of Kings" ranked firmly in the top three, while the casual online game "Egg Boy Party" ranked fourth, and "Genshin Impact" ranked fifth.
"Egg Boy Party" continued its strong momentum in January, ranking among the top five for the second consecutive month, and its popularity remains high. At the same time, it is also the only casual online game among the top ten revenue-generating games in the past two months. Thanks to the social nature of casual and competitive online games and the fast-paced version updates, the performance of "Eggman Party" has exploded since the end of last year. In January this year, the revenue of the game was approximately 431 million yuan, a surge of several times. Its DAU once exceeded 30 million, breaking the historical record of NetEase games and becoming popular among young players.
In an internal NetEase conference call, CEO Ding Lei specifically praised the achievements of "Egg Boy Party" and publicly announced that he would increase the allocation of resources to the "Egg Boy Party" project for at least the next ten years. It provides guarantee for the subsequent development of the game. Today, when open world, FPS and MOBA mobile games are very popular, a relatively light casual competitive mobile game can attract such attention from a leading company like NetEase, which has really opened up the overall pattern of the casual game track.
There are many reasons why "Eggman Party" has become a phenomenal online game. Judging from the content of the game itself, the core gameplay of the game is running the map and partying. There are also more interesting lightweight games such as Pumpkin Invasion, 2V2 and Rolling Hide and Seek, which can usually be played in ten minutes. The fusion of variety show breakthroughs and chicken-eating elements makes the game more entertaining. In addition to the rich content, the cute and interesting style of painting that has a wide audience is also an important plus point for the popularity of "Eggman Party". The official also used this advantage to link up with many popular IPs, and many popular and excellent skins emerged.
For example, the recently launched "Egg Party" x "Goose and Duck" linkage is the first powerful combination of two phenomenal online games. Big Eyed Goose, Slowbird and Midnight Goose, three popular characters in "Goose and Duck", have landed on Eggboy Island in the form of skins. While restoring the magical style of "Goose and Duck", these three skins also reflect the cute features of "Eggman Party". In addition, the Preserved Egg Festival event has also been widely praised by players. The multi-camp confrontation gameplay launched today is to "find out the troublemakers". The "Old Six" Egg Boy with special skills changes the intrigue and confrontation, bringing unlimited fun. In order to celebrate the festival, the official also launched 3 free skins, which is full of sincerity.
As for the external reasons for the popularity of "Egg Boy Party", it can be attributed to the fact that the producers attach great importance to players' second-generation content and original communities. At Station B, where young people gather in large numbers, the official account of the game has 1.45 million fans, and the total video views are more than 20 million. Among the second-generation videos created by players, there are also many highly popular works that have exceeded one million views. The "Danzi Hands-waving Dance", which was created by a player, once became a popular Internet meme on Douyin.
In addition, the game officials also encourage Danzai players to use Danzai Workshop and other tools to create their own original game maps. Players have shown their talents and added vitality to the game. Someone moved the Yangcun from "Pleasant Goat and Big Big Wolf" to Eggboy Island to relive classic animation moments. Others have built a fairy tale world full of fantasy. There is even a fan of the "Cardcaptor Sakura" anime who created a new map with the theme of Cardcaptor Sakura. The ingenious entrance design and full of animation elements have attracted many animation fans to enter the cave.
In addition, the official content operation is also very careful. On different online platforms, the styles of official content are also different. Xiaohongshu, a gathering place for female users, mainly publishes official content focusing on cute skins that female players are interested in. At Station B, where players have a wide range of interests, from hard-core strategy sites to funny relaxation moments, the column series is diverse and the content is very rich, which invisibly expands the scope of the player group.
The Egg Boy Party Preserved Egg Festival event is in full swing. New gameplay is online, celebrity linkages are launched, and popular skins are back for a limited time. There are many exciting things not to be missed. Friends who are interested may wish to go to the official website to download the game and try it out for yourself~