Speaking of spiders, most of my webmaster friends are energetic and loving. He even spent day and night studying how to please the spider. Hope it comes and goes often. Think about it, is it worth it for us to do so much work? I’m tired... Let me talk about my understanding of several common search engines. If you think it's okay, give me a thumbs up.
1. Exchange friendly links with keywords
Google: The response is faster. If there are many high-quality websites in the keyword links you make, then this keyword will be ranked quickly. Baidu: The response is slow. After all, it is a localized search engine. It usually doesn’t care what keywords you use. He has to figure it out for himself, which keywords it thinks you are, and which keywords you rank high for. Of course, good links are not a bad thing, but as far as Baidu is concerned, they are more familiar with Chinese people's habits and pay attention to content. In other words, the bad words were forced out by these cunning Chinese webmasters. In this regard, Google seems a bit silly. Whatever keywords you choose, I will give you the keywords...
2. title, keywords and description
These optimizations are also mainly aimed at Google. As long as you ensure that your content contains 2 to 8 percentage points of keywords appearing in these three items, then your optimization will be successful. Of course, good optimization must avoid keyword stacking, which will have a certain negative impact on Google. If you add too many keywords to keywords, your score will be lowered easily... But although some SEOers shout loudly, from my experience, in Baidu, keyword stacking will be severely punished. Small...
3. PR and Alexa
PR is owned by Google, and of course Google uses it as a standard. Baidu also responded to the changes in PR value and Alexa. Several of my websites generally rank first among similar terms without bidding, and the several ranking declines and increases I have encountered also correspond to changes in PR and Alexa.
4. Content
Countless heroes' articles emphasize that content is king, originality...pseudo-original..., yes, you have to listen to the experience of previous people... From the perspective of content, Baidu values content the most. As long as your website continues to have new content and keep doing it, you will definitely get a good ranking. Even if you have been punished, don't be afraid, Baidu is always giving you opportunities. Of course, there are certain differences between search engines. Baidu and Google value fresh content, but they don’t care much about the content. Sogou has done a great job in this regard. Sogou likes websites with a lot of content. When I say a lot, I mean a certain The more words an article has, the more popular it will be. For example, my Dandong supply and demand website is for classified information. Baidu spiders visit my website at least twice a day, while Sogou, so far, is still very cool without even looking at me.
5. Stability
The website must be placed in a stable space. A website that is liked by spiders should pay more attention to this. Baidu is really ruthless. Twice, one of my website servers stopped for two days due to space issues. As a result, when I checked the Baidu site, there was no information at all. Fortunately, the website was restored later, and the Baidu search data was also restored. But it still lost some hair... its ranking dropped a bit. In the long run, Baidu also likes long-term and stable websites. In my sight, some old websites have not been updated, but they have always maintained good rankings. It is undeniable that stability and external links are very important factors.
The above is my experience and summary of dealing with search engine bosses in the past few years. If you think it is good, please give me a thumbs up. If you think it is not good, feel free to criticize it. Welcome to communicate!
This article is contributed by the webmaster of www.i0415.cn!