The SEO planning of a website is a systematic project that involves many aspects. After doing the program for several years, I will briefly talk about several aspects that should be paid attention to in the SEO planning of commercial websites from the perspective of a programmer.
1. SEO matters that need to be paid attention to during program development:
1. Planning of static or dynamic Url:
When discussing website URLs, it is generally believed that static ones are better, so I won’t discuss them in depth here. I’ll just talk about a few points that you should pay attention to when planning URLs.
a. Friendly static navigation links.
b. Friendly short address configuration website key resource link URL.
c. Do not include directory paths above level 3.
d. Try to avoid script pop-ups that open new URLs.
2. Pay equal attention to spiders and user UE - path tracking design of content navigation:
a. Automatic navigation and positioning tracking links [website internal anchor links].
b. Intelligent association of information related to keyword-related content and targeted content in the smart site.
2. Matters that should be paid attention to in SEO during the page design process:
1. Reasonable citation of page media resources:
a. Try not to use media [pictures, flash, etc.] as the main navigation link of the website.
b. For navigation using pictures, please be sure to add Alt description and surround the column keywords.
c. If there are no special style requirements for content text, try not to use pictures to display the text.
2. Code standardization of web page composition: Based on W3C page production specifications, following CSS/DIV writing rules, the integrity of web page layout expression under multiple browsers!
3. SEO considerations for page planning after final completion:
1. Check the validity of links within the site: Make sure that each page has at least one obvious entrance page in the entire site. Key pages should have one or more different forms of pointing entrances on the homepage or other pages of the website, and there should be returns at the end of the page. Obvious navigation links to all pages in the parent path ensure that every web page can smoothly return to the homepage of the website.
2. Five ways to display page content. Avoid:
a. Avoid using Ajax technology and operation methods to load background data.
b. Avoid using media [including pictures, flash] means for main content navigation.
c. Avoid using frame structures to plan main content pages.
d. Avoid too many complex interactive operations.
e. Avoid using script pop-ups to display website content pages.
3. Planning of page content keywords: Do not repeat a title on N pages, do not use consistent descriptions, and formulate reasonable automatic title generation rules for dynamic additions to website content.
4. Website structure design: avoid excessively deep access levels, provide hierarchical access paths to unavoidable deep access content, and follow search engine rules according to network habits.
Original article: www.gzkending.com