Recently, I have seen a lot of introductions about website bounce rate. I think there are still many things worth discussing about the impact of website bounce rate on website search engine display results, which is not what the public knows.
First, let’s take a look at the mainstream thinking on bounce rate. Many people in the industry generally believe that a website with a high bounce rate means that it does not do enough in terms of user experience and cannot attract users. In other words, users are not willing to stay on the website for too long, so It is determined that the website should not have a good display ranking.
In this case, I have a question. Many of us are now accustomed to using 114 navigation. Now there are two situations for us to choose from.
1. A foreigner A arrived in Beijing and didn’t know how to get to the “Bird’s Nest”, so he dialed 114 to ask for help, and 114 directly told him the address of the “Bird’s Nest”. This person A got there smoothly. .
2. A foreigner arrived in Beijing and didn't know how to get to the "Bird's Nest", so he dialed 114 to ask for help, and 114 directly told him the number of the Bird's Nest Management Center and told A to go there to ask, and finally A went through the Bird's Nest. The management center prompts you to reach the "Bird's Nest".
Which one would you choose between these two situations? Obviously, anyone who doesn’t burn their brains knows to choose 1, so which one do you think has the best user experience? Usually if we find the information we need directly through a page, without going through multiple If I search for several clicks, then I should think that the user experience of the website is good, but why do people always choose websites that require multiple clicks to be good?
Of course, there is no denying that there is a very common situation here, that is, the website has more content that users are interested in, so there will be multiple clicks. I also believe that websites based on this situation should also have higher weights. But I can't deny that directly finding the content page the user needs without wasting the user's time clicking on irrelevant links is also a sign of a good experience. If we look at the bounce rate from any aspect alone, I think it is one-sided and unreal.