There are actually no skills in doing SEO. Personally, I think the most important thing is practical experience. It is said that "Practice brings out the truth." Only by practicing it yourself can you verify whether it is right or wrong. SEO is a job that requires hands-on, thinking, and physical strength. It does not require you to study physics, mathematics, or astronomy. Therefore, studying SEO still requires combining theory with practice, and constant practice, practice, and practice. Of course, many SEO seniors on the Internet have summarized many methods and rules for us. These are theories, and we have to learn them.
I have been studying SEO for some time, and I have summarized several rules of SEO for everyone to learn together.
1. Keywords must be carefully chosen.
As the saying goes: Choosing the right thing is far better than doing it right. When selecting keywords, use "Baidu Index" and "Google Tools" to check their popularity. Don’t choose too wide, because if it’s too broad, you won’t be able to win the portal, and don’t choose too narrow, because if it’s too narrow, even if you get to the first place, you won’t get much traffic.
2. Keyword layout is very important.
From domain names, column channels, to article pages, try to put the pinyin of keywords if possible. The head and bottom of the web page are very important. Don't neglect to put keywords. The layout of keywords is still from left to right and top to bottom.
3. Please be sure not to miss the title of the web page.
This place is the focus of every optimization we do, and it should be said to be the top priority.
4. Please don’t write too many things in the title, description, and keyword.
Sometimes the more you want something, the easier it is to lose it. Just write the text about the website in a reasonable way, and appear the keywords appropriately. Don’t overload the keywords. Your keyword stacking is too arrogant. Just like a saying in Jianghu, "Those who come out to fool around will have to pay it back one day." When doing SEO, just keep a low profile.
5. Try to create original content. If it doesn’t work, just fake it!
Nowadays, content is king and user experience is the key. If you don’t have time to create original content, just change the forwarded content. Don’t collect tens of thousands of articles at once and upload them directly.
6. SEO does not discuss pictures and flash.
But in order to add color to your website, you still have to use FLASH and pictures appropriately. Don't let users enter your website with nothing but text and text, without any color atmosphere. When using it, write the content in ALT and mark it. This will at least make it crawlable by search engines.
7. External links are really important. Soft articles are one of the main sources of increasing external links. If you don’t know how to write soft articles, just learn to write them. After you learn well, this will be a huge intangible wealth for you in the future.
The above are some rules I have summarized when doing SEO. I also used them when I was doing Guilin SEO blog optimization, and the effect was quite good.
(Text provided by /ww.seogl.cn)