In the SEO industry, everyone says that it is impossible for a website to achieve long-term rankings. If you build a website and then forget about it, it will definitely be impossible to achieve long-term rankings. SEO must have long-term patience and perseverance. To maintain the ranking for a long time, it must handle several relationships: the relationship between the webmaster and the search, the relationship between the webmaster and the visitor, and the relationship between the search and the visitor. There needs to be mutual benefit and reciprocity, one cannot exist without the other. The webmaster provides valuable content to the search engine, and the search engine then submits it to the user, attracting user visits and bringing traffic to the website, thus forming a circular chain.
So, what kind of content is valuable?
1. The information must be timely and relevant to the industry content.
2. The user experience is good and can provide the information users want.
3. More authoritative information.
4. Links: There must be some incoming links, including incoming links from web pages with high PR values or good keyword rankings, and incoming links from related content websites.
5. Keywords: There must also be keywords in the anchor text. Another tip is to add pinyin keywords to the address, which is favored by Baidu.
In addition to the above 5 points, there are also factors that need to be avoided:
(1) Do not use group messaging software to obtain links;
(2) Stack a large number of keywords;
(3) The anchor text of all links is the same;
(4) Use CSS or background color to hide content;
In short, all black hat methods are prohibited.
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