First of all, let me state that this article is only for novices. Veterans, please skip it directly. With my little skills, I don’t dare to do anything in front of you. This bit of knowledge I have, on the one hand, comes from posts from veterans, and on the other hand, it comes from my own experience in building a website.
Back to business. I can’t say modestly that the small station Shaoguan Forum (www.sgok.cn) has been ranked on the first page of Baidu for exactly 50 days since its launch. I personally think it’s pretty good. There are now dozens of large and small public forums in the Shaoguan area, of which there are about seven or eight at the prefecture-level city level. My ranking is high, largely because there is little competition for keywords, not because of my ability. .
According to the keyword setting rules, the title should be less than 35 Chinese characters. After several screenings and considerations, the keywords of the small site were finally determined as: Shaoguan Forum | Shaoguan Network | Shaoguan Dating | Shaoguan Women | Shaoguan Mom | Shaoguan BBS | Shaoguan Community | Shaoguan White collar has 8 keywords with a total of 31 Chinese characters. Among them, "Shaoguan Forum" is the site name and the main keyword, so it is placed first, and the following seven are related keywords.
According to the Baidu search rules I have mastered, the higher the keyword, the higher the search result. So, I did two tasks, first, determine the keywords, and second, sort the related keywords. The determination and ranking of keywords are based on some research, consideration, and comparison. It requires the evaluation and prediction of Internet users' search habits. When people need to obtain the information they need through Baidu, what keywords do they usually search for? What are the main terms that we care about most? We need to set them according to their search habits instead of setting them randomly.
Let’s talk about the determination of keywords first. "Shaoguan Forum", needless to say, is the name of the website and the keyword with the highest search frequency according to my evaluation. It should be ranked first. It needs to be explained here that the site name does not necessarily have to be ranked first. If your site name is very uncommon and people's search habits rarely find your site name, it is recommended to put the site name at the end of the title. The other seven related keywords are summarized based on the content of my site. There are many entries that can be summarized from the site content. In addition to the few I set, there are also Shaoguan Information Port, Shaoguan Hotline, and Shaoguan Party. Wait, due to the word limit, I cannot put all the entries related to the content of the site, so I selected 7 entries that are related to the content of my site and predicted to be the most popular search terms among these entries.
The second is the ranking of related keywords. "Shaoguan Net" and "Shaoguan Dating" are the keywords with the highest search rate in my evaluation. I put "Shaoguan Net" first because the meaning of "Shaoguan Net" covers everything on the site, including making friends. . "Shaoguan Women" ranks third for two reasons. First, women have always been the focus of people's attention. Men pay attention to women, and women also pay attention to women. Second, there is a women's section on the site with multiple women's sections. After "Shaoguan Mom" ranks Shaoguan women, there is no mom network in Shaoguan area so far (there is a website called Shaoguan Mom Network but it actually exists in name only). This entry has no competition, and will be widely watched and searched a lot. , according to my estimation, local mom websites based in prefecture-level cities will become the new favorite of local websites at this stage. Needless to say, "Shaoguan BBS" and "Shaoguan Community" are subsidiary names of "Shaoguan Forum". The reason why "Shaoguan white-collar workers" ranks last is because Shaoguan is a poor, mountainous area in northern Guangdong, and its economy and culture are far inferior to other prefecture-level cities in Guangdong. There are not many white-collar workers, but I still want to put this entry in the title. Because most of the people who surf the Internet are white-collar workers (including clerks, assistants, etc.), they will be the main active population of my site.
As a local comprehensive forum named after a prefecture-level city, I think my keyword settings are reasonable. One more point to note here is that I see many novice webmasters like to set duplicate keywords and invalid keywords. For example, Shaoguan | Shaoguan City | Shaoguan Community | Shaoguan Community Network. I think this is inappropriate. These keywords can be combined. Shaoguan Community Network includes Shaoguan and Shaoguan Community, so the included entries can be removed. . Another example is the Shaoguan Forum - the largest and best forum in Shaoguan, the online home of Shaoguan people. If our website gets bigger, there is nothing wrong with attaching a site description after the title and not relying on keyword searches to find our website. However, it is not very good for new sites. You put that prime position A bunch of words that are irrelevant to the search are very detrimental to netizens searching for our website through Baidu, because no one will use "Shaoguan's largest and best forum" to search on Baidu.
The above is some of my experience. As for other keywords, don’t modify them at will after setting them, the percentage of keywords appearing in posts, etc. There are many articles on this aspect on the Internet, so I won’t go into details.
Shaoguan Forum Webmaster: Zuo Duofu (QQ: 643932, welcome to communicate)
2009-6-23