A website’s inclusion dropped
First of all, we need to know what are the reasons for the decline in inclusion. We must be very clear about this.
(1) The server is unstable or the server stops. After the server is restored, Baidu and Google will re-include it, but it may take 1-2 months.
(2) The duplication rate of non-original articles is too high, so Baidu and Google will filter them.
(3) The site has no content pages. These pages will be filtered by search engines and will not be restored again in the future. The simple way is to directly block it with robots.txt. If you don’t know how to write robots.txt, you can learn how to write robots.txt.
(4) Cheating causes a decrease in inclusion. Including: hidden links, implicated authority reduction, 301 redirect deception, keyword stuffing, and changes in URL paths.
(5) Article content must not contain: political, pornographic, anti-party and other information.
Second keyword ranking dropped
Webmasters should be very anxious when keyword rankings decline. We need to understand the reasons for the decline in keyword rankings in order to find solutions!
(1) External links
The external link import is very long. Baidu, the growth rate of external links has declined (Baidu ranking will decrease) and the relevance of external links (referring to the industry-related links of the site).
(2 Search engine algorithm changes.
Changes in search engine algorithms cannot be stopped by webmasters or seoers, and new breakthroughs must be found through practice.
(3) Snapshot update frequency is too slow
1. Sites that have not been updated for a long time or have irregular updates.
2. External links increase slowly or unevenly.
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