The website we built for Suzhou Tianaisi Wedding Plaza was on the homepage of Baidu with the keyword "Suzhou Wedding" within a week. We are delighted to share our thoughts.
A year ago, the website of Suzhou Tianaisi Wedding Plaza was built using a template. Because it is no different from an ordinary corporate business card station, it is nothing more than a company profile, corporate honors, product introductions, contact information and interactive messages. Therefore, it is more popular than a business card station. A common problem with the format is that it cannot add too many columns or add too much content. The format of the site is rigid and there is not much room for development. Therefore, after the website was quickly generated, no columns were added, and the content was barely updated in a year. The reason for this is because this website is built at a low cost. The reason for the low price is the inevitable result of market competition for us (Yanhuang Internet), which is one of the businesses engaged in website production. If you don't do it, someone else will. Therefore, when we took over the website production business, one of the agreements in response to the low price was: We only make the framework, and the content will be added by Wedding.com’s own people. Therefore, after the website was built by ourselves, we have not updated the website, and the customer has not updated the content (maybe the customer is not very proficient in technology). Because building a website is cheap, we spend less time on it. Search engine logins, including this website, have not been conducted for a year. Not to mention SEO. This website with few modules and little content has been hanging alone on the Internet without anyone paying attention. Including us, including the wedding website owners, including people who surf the Internet, almost no one knows that such a website once existed. If no one works hard, if no one promotes it, the possibility of such a website becoming famous is almost zero. There are many such websites. Let’s call them lonely websites, like a mountain villager or a hermit. Whether it is in name only or unrecognized, the result of not promoting it is either self-destruction or self-admiration.
The owner of the Suzhou Tianaisi wedding website once proposed when making the website that the production requirements are not high, as long as it can be searched on the Internet website and appears on the first page. A year later, this wish has not been realized. In the Baidu search page, the search for "Suzhou Wedding" is only ranked on the third page. For webmasters who are familiar with SEO, this kind of result can be imagined, because this has never been optimized for search engines, has not logged into search engines, has not been promoted, has not been updated, and has not even been filed for a year. It is not easy for a website that has been included in search engines.
In June this year, the domain name of the Suzhou Tianaisi wedding website (0557zhl.com) expired, and the space was no longer accessible. It was only when the customer called me to inquire about it that I realized that there was such a website that we had ignored and forgotten. After asking the customer to renew their subscription, we suddenly felt a sense of self-blame when faced with the website we created, as if a mother who gave birth to a child and then abandoned him or her met her own child by chance in her busy life. . We realized that we should pay more attention to this abandoned child, otherwise we would have a guilty conscience. Furthermore, a website that produces such an effect can reflect our level? We decided to dress up this child and make it more popular. Look, the children we give birth to are not simple.
First of all, our website program was changed from template website building to CMS website building. It was very fast. I built the framework within an hour and was responsible for subsequent modifications. Two people from our team were assigned to fill in the content. In two days, the website was remade and uploaded to the space. Domain name renewal does not take effect after 24 hours in the past. It can be accessed quickly within an hour. We position this site as being content-oriented and content-oriented, without looking for bells and whistles or decorations. Within two days, it was filled with dozens of times more content than the original website. Because it is a CMS, if you don’t fill in more content, it will look out of place. However, the increase in this kind of content, especially the increase in original wedding videos, soon attracted the favor of Baidu and Google. A week later, when we searched for the ranking of "Suzhou Wedding", we found that the children who had been re-dressed by us were re-ranked by Baidu and Google. The first page. And as of the time of writing this article, its ranking on the first page has risen by one spot. Although the ranking is not too high, the wish of the owner of Tianaisi Wedding Network a year ago has finally come true today.
We don’t expect search engines to give the website we create much weight, and we don’t expect the website we create to be famous. We just want to prove that the websites we produce are of the highest quality. This will play an extremely important role in our future business. Here, we would like to advise all webmasters who have the same business as us: Don’t prevaricate customers casually and produce rubbish carelessly just because the production costs given by customers are low. In the end, it is you and the ones who make the excuses. Be yourself. If you want your business to prosper, then make every website serious and treat every customer honestly, even if the fee given by the website owner is low.
From the results, we found that the best SEO is to focus on building a website and content is king. If a website has no content and is in name only, no matter how high the level of SEOER is, it will not be able to 'promote' a high-level website. Back then, we conducted SEO on some fake websites, and as a result, many of the promoted websites were demoted by search engines. This was a great irony of SEO.
From the results, we also discovered that CMS is easy and powerful to build a website. As a local wedding website, Suzhou Tianaisi Wedding Network can obtain good rankings in search engines, not because of us, but mainly because of CMS. Here, let’s AD CMS.
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