Statement: This article is summarized based on the theories of zaya and the "SEO Bible"
When we optimize a website, while doing the basic work of keyword selection and layout, website structural adjustment, internal link construction, original content construction, and external link construction, there are some things that cannot be ignored. Yesterday we After reading some of the theories in ZaYa and the "Seo Bible", I found them very helpful, so I will share them with you again, hoping that they will be of positive help to your website's performance in search engines.
Most of our webmasters still tend to focus more on Baidu in their research on search engines. Optimization is undoubtedly oriented to Baidu. Let’s talk about personal emotions. A powerful SEOer still needs to combine the characteristics of each search engine to reflect it.
Let me quote the theory from the "SEO Bible":
Yahoo focuses on the structure of the website;
Google attaches great importance to the anchor text of the link and the popularity of the link, while Yahoo does not emphasize this;
Yahoo counts comments in HTML, but Google does not consider them;
Google pays more attention to semantic analysis and links, while Yahoo pays more attention to title and h1, h2, h3 tags;
Yahoo pays more attention to keywords in domain names than Google.
Preliminary exploration of Baidu algorithm:
Baidu spiders are very active and hard-working, especially mass crawling is Baidu’s strength;
The ranking algorithm seems to pay more attention to factors within the page, which is structural things.
The target keyword must appear completely on the page;
The most important point is that Baidu's ranking algorithm seems to rarely consider the theme of the entire website, but is based on the page, which means that it may lack complete semantic analysis, which results in some irrelevant web pages appearing in the search results. In this regard, Google has done quite well. Google's powerful semantic analysis capabilities are beyond the reach of several major search engines. I have a deep understanding of this and believe that Baidu will gradually improve this in the process of improving its algorithm. question.
Baidu is very sensitive to over-optimized websites;
To summarize the above analysis, Yahoo attaches great importance to the structure of the website. As long as the page itself is optimized, it can obtain a good ranking in Yahoo. As for the optimization behavior of the page, the degree of freedom of self-control is greater, compared with the control of external links. It is much easier to get online, so it is easier than Google optimization; from another perspective, people who can optimize Google well do not necessarily have high optimization levels. It may be that external link resources are relatively abundant, and there are good ones in Yahoo. The performing sites should all have excellent structures and relatively stable rankings.
Let’s focus on some notes on Baidu optimization.
Do not reprint or copy all website content. Doing so is meaningless to Baidu and even all search engines. To put it mildly, the existence of such a website itself is meaningless. However, there are also some theories that even plagiarized and copied content can be coordinated and balanced with links. Would you do this? At least I won’t, and I believe you won’t either. It is also meaningless.
As for the issue of Baidu blocking, Baidu will not exclude a website from the search results for no reason. Google has its own PR value rating system, and Baidu also has its own website rating system, but it is not made public. As long as there is a rating in Baidu, it will It is difficult to be blocked by Baidu.
Be careful not to publish a large amount of popular advertising information or a pair of popular words soon after the website is included. This will only produce one result, and the traffic will come and go quickly. The most direct consequence is that the website's authority will be slightly reduced, and in severe cases, it will be blocked directly. Or, having said that, it doesn’t mean that you can’t place ads, but you must wait until your website has some weight before posting. That is, as we mentioned before, you can only post after it has some ratings.
Sometimes these details are enough to lower the authority of your website, especially if your website does not have any weight and the content of the website contains some prohibited words. At this time, your website It's dangerous. My gender website www.9alt.cn is a typical example, you can use it for analysis. But when the weight of your website has some weight, this impact will be relatively smaller.
Pay attention to the hidden killer in friendly links. It is not recommended to be blinded by the PR value of the other party when looking for friendly links for a new website. You must comprehensively consider the performance of a website before deciding to make friendly links. Otherwise, it will I have set a timer to blow up my station, and I don’t know when it will be bombed.
Search engines will not give authoritative recognition to websites that are frequently revised or whose themes are frequently changed. In serious cases, they will be ignored or even blocked by search engines.
The stability of the server is also a very important factor, which is also very relevant to the ranking performance.
In short, after the website is online, what we have to do is to try to make the website stronger and bigger, increase the contribution of our website to the entire Internet, and make sure that search engines cannot miss you. This is also the highest state and ultimate goal of our SEO. way out.