How website optimization is directly related to the effectiveness of online marketing. The meaning of website optimization refers to: "Based on user experience as the center and online marketing as the guide, the website is improved to satisfy the website marketing effect while also satisfying the search results." The main purpose is of course to create a marketing-oriented website.”
However, the website optimization services provided by many domestic Internet companies are too process-oriented and rigid, because they cannot master the substantive technology of website optimization. They just watch what others do and follow what they do, which is not flexible enough, and the subsequent effects are very average. .
The core technology of website optimization lies in the structure of the website. Many websites can be said to have no structure. All categories and columns are lumped together. The core technology of website optimization lies in planning the structure for the website, with clear classifications, precise columns, clear topics, etc. Waiting is the key point.
The current Internet companies' true understanding of website optimization lies in search engine rankings. In fact, it does not mean that everything is available if the search engine rankings are high. Sometimes they will add links to keyword pages below each page. The purpose is to increase the number of links to keyword pages and thereby improve rankings. However, this is not advisable. Good website optimization is based on natural and invisible optimization.
The highest level of website optimization is to forget those website optimization methods and flexibly optimize the website based on thinking and feeling. At this time, you can avoid mistakes such as keyword bolding, link stacking, keyword stuffing, etc. that are implemented in order to compete for rankings. Optimization method. The website structure is clear, the website copy is vivid, and the internal links are coordinated and natural (the text/event is www.942tv.cn)