Reason for case recommendation: This case is very interesting and inspiring, and the site ranks well in Baidu and Google. From this perspective alone, it is worth studying this SEO case.
Original quote:
First of all, please go to Baidu to search: Cursor Reader and then observe the rankings. You will see that there are several naturally optimized sites ranked in front of several promotional sites. Here we will not look at the well-optimized ones for the time being, and just discuss one. Site: omrnh this site. If you open his website and look at his title, keywords and description, you will see that there are several numbers in them. These numbers are the same, and every time you refresh the page, these numbers will change, and the whole thing will change ( bansi: Currently, the site’s kewwords and description no longer contain this number).
Taking a closer look at the site itself, it should be said that the optimization work is average and there are no updates. However, it is observed that its snapshot update time is updated almost every day, and its ranking is also very good.
I checked his external links, and it doesn’t look like they were promoted by external links. In the end, my personal analysis results are as follows:
First of all, the title, keyword, and descript will change every time the website is accessed. This is invisible to users, but for search engines, it means that the website is updated, and it is updated very frequently. The second point is to use the word segmentation of the search engine itself, these numbers will be separated, and the word selection will not affect the word selection of the original subject words, so that the impact on rankings will be reduced to very little. The third point is frequent website updates and appropriate external links, which ultimately create rankings.
Bansi analysis:
lonelywolf (the webmaster of SEO Untitled Website) analyzed the case very well and summarized the two most essential and inspiring points. The first point: the title will change every time it is refreshed. This is probably because the background program uses random number generation. This is the principle and it is not difficult to implement technically. The benefits have already been mentioned in the analysis in the article.
What needs to be reminded is that the site has now removed the random number generation in the keywords and descript tags, leaving only the title. In addition, if you observe carefully, the site contains two <title> tags. The tag containing random numbers in the title is located in the <head> area. According to coding standards, this position is correct, and the next title is placed in the body. area, it is probably an error code deliberately used by the webmaster. I have also analyzed cases where wrong code was deliberately used, probably to achieve a certain balance. This question is somewhat related to the topic included in the table layout website.
When communicating with some SEO colleagues, they generally have this feeling:
1. Websites with table layout are faster to include.
2: When creating a new website, it will be faster if you do not provide title, keywords and descript tags (regardless of table layout or div layout here). Bansi’s view is: The real problem with their fast inclusion is that they use light SEO techniques, or do not use SEO at all, so that search engines will not suspect that your site is cheating and will trust it and include it. So back to the issue of deliberately making low-level mistakes and using wrong codes. Their purpose is to reduce search engines' suspicion of cheating.
In addition, please note that someone in that article wondered, "Baidu doesn't like titles to be updated frequently?" This may have been misled by some SEOer articles. Generally, titles should not be significantly changed. In this case, only a number was changed. Not big. Moreover, the title changes of websites with relatively high weight are not always certain. Specific issues must be analyzed in detail, and everyone’s words cannot be fully believed. The second point is about the word segmentation and word selection of search engines. I think I can expand on this point to be more specific.
1. Combining numbers with Chinese can make it easier for search engines to segment words. There are many cases. It is often seen that domain names contain combinations of numbers and keywords. This is because compared to search engines, numbers and Chinese are very easy to distinguish. Here are some common examples of keyword combinations that are easy for search engines to segment: 0760seo (the way to distinguish between numbers and keywords), cd-seo (the way to distinguish between keywords separated by separators). In non-URLs, the separators here are not only Only limited to "-"), ChengDouSeo (case sensitive).
2. This is actually a skill to grasp the position of the keywords in the title. The earliest SEO tutorials or introductory tutorials will recommend that you write the keywords at the front, but in fact some people write the keywords in the middle, or do not write the keywords in the title. The reason is the same, but the positions are different. SEO processing techniques and intensity are different. In some places, you can deal with something that is not the strongest or weaker, such as deliberately writing wrong tags, etc., but in some places, you can safely use very strong SEO techniques. . SEO does not mean using all optimization techniques. Let’s go back to the error label topic at the beginning. We analyzed it just for learning and research, but it is not recommended to use it. Code optimization is always correct and needs to be persisted. If the code is optimized enough, then your SEO techniques can basically be diluted. . www.765nba.cn