Many companies or individuals are always confused about what SEO is. They believe that doing SEO is not as effective as spending money on bidding promotion. If a website wants to achieve short-term goals, bidding promotion is a good choice. However, if you want to consider long-term interests, bidding promotion may not be the right choice. So, what is SEO? What is the difference between SEO and bidding promotion? Below, I list the differences between the two methods. I hope it can solve your doubts and help you choose a suitable promotion method for your website. .
1. Unforeseen costs
If you have ever done a bidding ad ranking, you must have had this experience: "Last month, the bid for the first ad on the right was only 0.8 yuan, and now it has been increased to 4.5 yuan. This means that every time the ad ranks "It costs 4.5 yuan to be clicked once"; competition within the industry can allow you to quickly increase costs in a very short period of time. Website optimization does not have this factor. And if your ranking is improved through SEO optimization and you continue to increase the number of high-quality reverse connections and maintain content, your ranking on the left will continue to be maintained or improved.
2. Malicious clicks
You may be surprised, why sometimes the advertisement is clicked dozens of times, but no customer calls for consultation? In fact, it is not that the customer cannot understand your website. According to our understanding, on average, more than half of the clicks on the bidding advertisement are by peers and some Products are consumed by people who promote them. This is a bit like the current low-quality exhibitions in China. Spending money to participate in an exhibition is like attending a peer meeting, with little or no effect.
3. Coverage
SEO optimization is targeted at most professional search engines. Your website will not only get a higher ranking on Baidu, but it will also improve your website ranking on other major search engines. To achieve this effect by choosing the bidding advertising method, you must sign advertising agreements with various search engines, which undoubtedly increases huge costs.
4. Budget control
You can set a daily advertising budget for bidding ads. If the budget is exceeded, the ads will not be displayed. This rule seems to help companies save costs, but it is based on sacrificing previous cooperation opportunities. SEO optimization will not be restricted by this rule, and your website links will always be displayed on it.
5. Long-term effects
SEO optimization can help you improve the comprehensive index of your web page. If your links have been improved, your ranking will not easily drop unless you are punished for cheating or stop maintenance later. If the bidding ads are stopped, the website link will disappear.
After analyzing the differences between the two, I believe that every reader has his or her own choice. To maximize the value of the website with the least cost, choosing the method of promotion is the key.
Author information: Xiaofeng, student of the first talent training program of China SEO Forum (www.web520.com), webmaster of Shenzhen SEO Xiaofeng Blog (www.0755seo.org), new SEO Q&A group: 46090653 Welcome to join .
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