Since the beginning of the 21st century, search engines entered China, and many search giants such as Baidu and Google were born one after another, and the new term SEO from the United States was also introduced.
SEO is the abbreviation, the original text is Search Engine Optimization, which means search engine optimization, also known as search engine optimization. I believe that not many people in China know how to spell the original text of SEO, but most Internet companies or Internet practitioners can clearly explain its principles when mentioning SEO. The mystery of SEO has been blown away by tens of thousands of Internet companies across the country, and everyone can see it.
Is SEO really that important?
I believe that I don’t need to answer this question. In the past few years since search engines came to China, search engines have become a common daily habit of netizens. Let’s do a simple survey. Have any of the white-collar workers or netizens who have read this article used search today? I believe that the answer is undoubtedly that they have used it, and more than once.
Search has become the first choice for various companies to do online marketing. The traffic on the homepage accounts for more than 80%, and there are only 10 positions on the homepage, but there are tens of thousands of related companies. Of course, appearing in the best position has become the dream of every company. , one can imagine how fierce the search engine competition is.
The appeal of SEO
Anyone who knows about search engines knows that firstly, the left side of Google is free, and secondly, Baidu also achieves more natural search results on the left side. The habits of netizens are from left to right. Of course, the effect on the left cannot be underestimated, and it has become the target of public criticism among enterprises across the country.
As a technology, SEO is a process of adjusting the website and search conditions to achieve the best search results for search engines. The entire operation process does not require additional capital investment, and it is a wealth-making industry created by the Internet regardless of entrepreneurship.
Many young people engaged in online marketing are interested in SEO, and I am one of them. Here I would like to share my experience with you, hoping it will be of some use to you:
The environment forces me to engage in SEO
In 2004, I came to Beijing and worked in an Internet marketing company selling PPCs, such as Baidu and Google PPCs. However, sometimes people asked about doing the left side of Google. Occasionally, there were website optimization orders, but they could only be outsourced to technology (later became My master), but because the optimization is very unstable, the ranking often drops to several pages behind. I had no choice but to maintain it myself. The master slowly taught me some SEO knowledge. Slowly, I began to have a little understanding of this unfamiliar field. Studying SEO and engaging in SEO are all driven by my work, which forces me to get in touch with, understand, and know SEO.
Start SEO work independently
At that time, the company's main business was website construction, Google bidding, and Baidu bidding. After studying for a few months, I decided to try my hand at it and see how deep my bowl of water was, so I chose "Beijing web design" and "Beijing website production" to do it. I was very motivated at the time and worked more than 12 hours a day. I had room and board at the company and rarely went out. (Being able to live in loneliness - the necessary psychological quality to learn SEO). Through code optimization, structure optimization, and creating external links (ranking factors are not that simple now). It took me less than 2 months to get it done. Haha! I really felt a sense of accomplishment at that time.
tough times
Since our website was optimized, we started to receive some orders. The first one was "hearing aids", the Natural Sound chain, which now has dozens of chain stores across the country. In 2004, he just got involved in online marketing. It was fate that this customer found us and took this order, and we are still friends to this day.
Once you get off to a good start, start opening the door wide. I picked up every word and didn’t think too much about it. The trouble that followed was something I didn't expect. Human energy is limited. It is understandable that it is difficult for one person to maintain more than 200 keywords. Because there were so many words and so many ups and downs, the customer's phone calls were so loud that sometimes they didn't even dare to answer the phone. (The situation is different now. Keywords are still selectively picked up.)
The crazy years of 2005
2005 was extremely crazy for SEO, with spam messages and spam blogs everywhere. The first dozens of pages of the Google search "Google Ranking" that I remember most clearly were all spam blogs. Using spam blogs as keywords and jumping to the target website was a very common cheating method at that time. After several months of spam creation, Google has As a result, they began to delete cheating websites and spam blogs on a large scale. Comments were no longer important. If not, Google would now become a garbage dump.
This algorithm change is also an opportunity for me to innovate facial cleansing. I also began to study its algorithm and weight issues very carefully, which helped me come back from the edge of the cliff. Nowadays, SEO has begun to become more standardized. In summary, to be a good SEO, you still need to study hard, ask questions, communicate more, have the psychological quality to endure loneliness, and study hard, and you will definitely achieve something.
This article is contributed by the webmaster of www.bzshiji.com!