Recently, the search engine algorithm has been adjusted, which has caused the snapshots of some websites to be rolled back. What is the reason? The most common factor for abnormal snapshots is that when the website structure is good, the content of the site is rich and substantial, and the internal channels are smooth, the search engine The web page snapshot is not updated or the update date is abnormal, etc.
Recently, Baidu has also been quite troubled. The snapshots of several websites in my hand have been reverted. This phenomenon has happened to the websites in my hand several times before, and then it stagnated for a period of time. My solution is not to bother with it, but to keep updating. After a while, it will naturally return to normal.
Search engine algorithms are constantly being adjusted. Due to some special events recently, Baidu will definitely be extra cautious about including new websites. These are consistent with Baidu's claim that user experience is paramount. No one wants to find a lot of junk information when searching for information on Baidu. Compared with Google, Baidu's users are indeed lower-end, but it is such low-end users that are creating huge commercial profits for China's Internet.
However, the most common factor for abnormal snapshots is that when the website structure is good, the content of the site is rich and the internal channels are smooth, the search engine's web page snapshots are not updated or the update date is abnormal. To solve this kind of situation, you can start from the following seven aspects:
1. The website involves cheating
Search engine algorithms have been developing towards a fairer perspective. Whether the previous website optimization work on the website involved cheating actions, or the previous formal operations are now classified as cheating actions.
2. Frequency of website changes
It refers to whether the website's program, interface layout, content and even the website's page title, description, keywords, etc. have been revised frequently.
3. Server stability
Website optimization places great emphasis on the stability of the server, which is a link where problems are prone to occur. Is it due to instability that prevents search engines from crawling normally, or is there insecurity on the server (viruses, long-term attacks, etc.), or is it due to problems with other sites on the server that lead to consecutive penalties.
4. Website content update frequency
Website optimization requires that the website have an efficient update frequency, which is also one aspect of improving the weight of the website. If a new site or a site with low trust is updated frequently, the web page snapshot will not be updated in time. The search engine will first put the content into the cache server for analysis and processing, and then release the web page snapshot after a corresponding period of time. However, for websites that have been updated for a long time, search engines will gradually increase their interest in the website, cultivate search engine habits, accumulate the weight of the website, and update web page snapshots faster. In this way, web page snapshots will be updated frequently and tend to be timely.
5. Website weight
Website optimization has always emphasized improving the weight of the website. Website content and external links are the two most important factors in improving the weight of the website. Many frequently updated websites are not crawled frequently by search engines; many websites that are not frequently updated are indeed crawled frequently by search engines. This is caused by the weight of the website. Search engines have obvious privileges and advantages in crawling websites with high weight.
6. External factors speed up web snapshots
In fact, it is the network breadth of the website. Go to forums and publish website-related posts; go to blogs that open large sites and post soft articles; pay attention to site links, sites that search engines value, etc.; be careful not to use mass messaging software.
7. Website content produces originality
There are countless websites on the Internet and there is too much content. This has resulted in a large amount of duplication of content on the Internet. Only original content will be favored by search engines. If the website frequently updates content that is not available on the Internet, search engines will It will quickly crawl and update the website snapshot in time.
Doing the above seven points can promote the normal update of website snapshots, or speed up the update frequency of web page snapshots. Author: iyx.cc http://www.iyx.cc If reproduced, please be sure to keep the author’s link and this statement! Thank you for your cooperation!