As those of us who are engaged in the SEO profession, we must observe changes in search engines at any time, and do not run away if we encounter problems. We must constantly try new methods to make breakthroughs! We must know that "when search engine algorithms change, we should be proactive rather than passive." Today, Chongqing SEO will take you to learn some knowledge about search engine optimization.
one. Website inclusion dropped
First of all, we need to know what are the reasons for the decline in inclusion. We must be very clear about this.
(1) The server is unstable or the server stops. After the server is restored, Baidu and Google will re-include it, but the inclusion period will become longer (1-2 months).
(2) The repetition rate of collected articles is too high, Baidu and Google’s filtering programs, because your Internet collection content is too repetitive.
(3) The site has no content pages. These pages will be filtered by search engines and will not be restored again in the future. The simple way is to directly block it with robots.txt. If you don’t know how to write robots.txt, you can learn how to write robots.txt.
(4) Cheating causes a decrease in inclusion. Including: hidden links, implicated authority reduction, 301 redirect deception, keyword stuffing, and changes in URL paths.
(5) The content of the article must not contain: political, anti-party, anti-party and other information.
two. Keyword ranking drops
Webmasters should be very anxious when keyword rankings decline. We need to understand the reasons for the decline in keyword rankings in order to find solutions!
(1) External links.
The external link import is very long. Baidu, the growth rate of external links has declined (Baidu ranking will decrease) and the relevance of external links (referring to the industry-related links of the site).
(2) Search engine algorithm changes.
Changes in search engine algorithms cannot be stopped by webmasters or seoers, and new breakthroughs must be found through practice.
(3) The snapshot update frequency is too slow.
1. Sites that have not been updated for a long time or have irregular updates.
2. External links increase slowly or unevenly.
That’s all for today. Welcome everyone to communicate with me and make progress together.
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