The tourism industry has the most online marketing in Yunnan. The college entrance examination is over, summer vacation is here, and the tourist season is here! For those of you who have a tourism website, are you ready? Today I will talk about the optimization of tourism websites in Yunnan. The number of tourism websites in Yunnan can be described as overwhelming. Open Baidu and randomly select a few keywords for Yunnan attractions, and the search results will be millions. The keyword "Yunnan Tourism" is even more exaggerated. All 10 pages are basically domain-level. the inclusion results. The competition is very fierce, and keyword optimization is relatively difficult.
I randomly adjusted a few websites with good rankings and analyzed them. I feel that there are many websites that do not do a good job in keyword planning. The main operation mode of these websites is to rely on a large number of high-quality links to rank up. This way search engines Just a slight adjustment to the algorithm can cause you to lose rankings. Here we mainly talk about our thoughts on keyword planning.
1. Determine core keywords and long-tail keywords
Many friends put the work of selecting keywords at the end. This is wrong. The core keywords should be selected before building the website. The core keywords are the keywords that appear in the title of the homepage, and the long keywords. Tail keywords (Title keywords that appear on the navigation channel page), if you arrange keywords when the website is ready, the optimization effect will be greatly reduced. For example, "Lijiang Tourism, Dali Tourism" are words with great commercial value and fierce competition. If they appear in the navigation, they can be adjusted through separate optimization methods: high-weighted URLs, highly targeted titles, keywords and Description writing, page layout and anchor link arrangement, you can also directly open a second-level domain name and run the channel page as a website. This effect is much better than using a program to read the same page.
2. Reasonably arrange keywords
After choosing the keywords, you should arrange them reasonably. I have seen that many websites put all the keywords they want to use on the homepage. This stacking of keywords is ineffective, and there is also the risk of being punished by search engines. . The core keyword should only appear twice in the title, and should be accompanied by some more important long-tail keywords, such as "Yunnan Kunming Tourism Network | Help you plan VIP travel routes for Yunnan tourism!" Such a smooth sentence covers multiple key words The words "Yunnan tourism, Kunming tourism, Yunnan VIP tourism, Kunming VIP tourism, Yunnan tourism routes, Yunnan tourism network, etc." Now search engines focus on user experience and are already very intelligent. You do not need to deliberately make the search engine accurate. Write keywords separately, and a smooth and representative sentence will also have a good ranking effect. For example, the homepage title of my website www.ynsem.cn contains important long-tail keywords and core keywords.
3. Long tail keywords
Long-tail keywords should be distributed on a channel page, a secondary category page, a route page, an attraction, and a travel note. Every time you add a new thing, you should purposefully arrange the long-tail keywords into it. As you accumulate it, you will The traffic from your website's long-tail keywords is much higher than your core keywords. As long as the keywords are targeted, the probability of converting the traffic into customers will be very high.