For a company that wants to make money through its website, necessary website updates are very important. Friends who are exposed to SEO optimization know that website content update is very important for search engine optimization. So many people who are not involved in this industry may have heard that website update is necessary, but what is the reason? Here is the website update Let’s conduct a simple analysis on the role of SEO optimization and website ranking. I hope it can inspire everyone:
1. Please the spiders and attract visitors
People like new things and are willing to contact and understand them; search engine spiders are the same. Search engine spider programs are constantly crawling on the Internet, comparing the content of articles and selectively including them (this is also the reason why everyone must be original and pseudo-original). If they find that the content is the same, they may not be included. Or it will be removed from the included results soon. By updating the website, you can inject fresh blood into the website and attract spiders. In the long run, spiders will be willing to crawl your website and include the content in a timely manner.
2. Enrich website content
As mentioned above, frequent website updates can please spiders and crawl the page content, thereby crawling the page for inclusion. This can enrich the content of the website and increase the readability for viewers.
3. Improve the trust of the website
Many companies may not pay attention to this. Let me ask you, one company that sells products basically updates every week (which to a certain extent also makes the scale of the website seem very large), and the other company updates it almost every month, or even several times. It is updated once a month (to a certain extent due to the small size of the website), allowing you as a consumer to decide which company you would choose to buy for the same product they sell?!
4. Serve keyword ranking in SEO optimization
The main job of SEO optimization is keyword ranking. Of course, user experience also needs to be considered. So how to get a good ranking for keywords? Let’s not talk about external links for now, because many friends who build websites know that it is very difficult to get high-quality external links in the early stages of website construction. This is due to the weight of the website. , caused by PR value. In the absence of good external resources, improving internal links plays a leading role in keyword optimization. Articles can be written around keywords, and internal anchor text links can be used to increase the weight of the keyword page (generally the homepage), thereby serving keyword rankings.
At present, many companies' websites lack professional management, and the websites cannot be updated in time. Take a website I saw a few days ago. The domain age is 6 years old, the PR is currently 2, and the updated content is actually several years old. In the past, if you wanted to make money for yourself through the website, this kind of management would not work. You must update the website content in time to attract spiders to visit.
Of course, website updates are not only reflected in the enrichment of article content, but also the construction of friendly links, etc., which are also very helpful for SEO optimization. The specific friendly link strategies and precautions will not be discussed here.
Reposted to English website optimization--http://www.newultimate.cn/