Yesterday, I had a class with people from my company’s business department, and the topic was how to sell SEO. That is Internet Marketing (SEM)
The content outline is:
A: What is SEO? ——a: The source of SEO b: The development history of SEO
B: Why should enterprises choose the Internet? ——a: Characteristics of the Internet
C: Why should you choose SEO services? - a: SEO features (automatically bring customers for free, turn visitors into customers more quickly, etc.)
b: Service cycle (there are several ways)
c: Cost (the effect of one-time investment is immediate)
d: Big profits (as long as you don’t stop cooperating, the effect will always be displayed where you want)
D: Several important data - 1.29 billion (according to the latest data from the Ministry of Industry and Information Technology, as of November 2008, the number of Internet users in China has reached 290 million)
• 2, 69.6% (As many as 69.6% of people use search engines as the main way to obtain information on the Internet.
• 3.90% (Nearly 90% of website traffic comes from search engines)
• 4. 80% (More than 80% of Internet users find and obtain the materials and information they need through search engines (baidu, google, yahoo, etc.);)
The above is just an outline...the specific content needs to be filled in freely during personal speech...
When selling, it is impossible to tell customers all these things... I don't believe it.
Relevant text:
1. Why choose the Internet?
So why do customers choose the Internet?
Personally, I choose the Internet because it represents vitality, openness, opportunity, change, creation, and the myth of wealth.
I think the energy and openness speak for themselves. The mainstream of the Internet is young people. Online chatting, online entertainment, online games, and downloading of ringtones all represent the vitality of youth and the passion for online life. Bt sharing, software sharing, movie downloads, blogs, and free resources represent the freedom and openness of the Internet.
So why does the Internet mean more opportunities, changes, creations and wealth myths than any other industry?
There are many legendary cases of the Internet (Msn, Google, Yahoo, Ebay, Yamazon to Baidu, Alibaba, Shanda, 163, Sina, QQ,), each company represents a successful model, and each company is creating a growth Miracle.
Behind them, Bill, Gai Ci, Yang Zhiyuan, Chen Tianqiao, Robin Li, Ding Lei, Ma Huateng, Jack Ma, Jiang Nanchun, etc. represent a myth of wealth. )
Some people say never guess who the next hero of the Internet will be, because who you think is a hero can change your opinion overnight. When Chen Tianqiao acquired Sina this year, it shocked the Chinese people. Everyone thought that Shanda was the overlord of China. Then Robin Li created an even bigger myth in the United States. Six billionaires and more than 200 millionaires were born overnight! In less than ten days, Alibaba had even more explosive bombs.
So I want to say that you have joined an industry full of opportunities, an industry that is brewing new service methods and a new round of changes all the time.
Believe me, the Internet can easily realize your ideas more easily than other industries.
2. Why choose a search engine?
First of all, we need to let customers understand what is different about the search engine marketing industry? Why don’t you buy insurance, buy Amway, don’t use yellow page ads, or don’t do other business work?
1. The development potential of search engines is immeasurable. All websites rely on search engines. Search engines are the entrance to the Internet!
Search engines continue to enjoy unprecedented popularity. Google's stock price has exceeded US$300 from US$80 in one year. The market value of this 7-year-old company even exceeds that of giants such as Boeing and Ford. Baidu's crazy performance in listing on Nasdaq made August 2005 the "January month" when China's search market exploded. Search began to spread on a large scale, and everything from MP3, travel, yellow pages, maps, restaurants, and mobile phones began to be combined with search...
Why do search engines receive such treatment? Search engines are the top end of the information industry chain, and search engines are the sea of traffic. Dominate the way people obtain information. It uses machines to automatically collect and edit massive information on the Internet, and other websites may become its "workers".
2. More and more businesses rely on search engine marketing!
What is search engine marketing? Simply summed up in one sentence: Search engine marketing is doing business through search engines.
There are a lot of data and survey reports that explain the market situation of search engine marketing. If you are interested, you can search online later.
You might want to change your thinking and guide everyone to judge why companies rely on search engine marketing?
First of all, we need to ask, what is the purpose of a company’s website?
As you may all know, exhibitions promote a company's services or products.
So who is the target of displaying or promoting the product?
Your website needs traffic!
How to get traffic? Where does the traffic come from? If you need water, where will you go?
What do people usually think of first when they are looking for something?
How do you discover new websites and what resources do you use to find them online?
If you were asked to look up the latest mobile phones from Siemens Mobile Phones, how would you look for them?
Enter the URL? Do you remember its URL? What if I ask you to find information about the International Search Engine Marketing Professional Organization?
No matter how you look for it, in short, there is one fact that we cannot change. More than 80% of website visits now rely on search engines! Since netizens rely on search engines, should companies rely on them? Should they rely on them? Search engines to run their own business?
I believe the answer for many customers is: yes!
Therefore, companies in the future will rely more and more on search engines and search engine marketing!
How many companies are there in China, and how many companies need to use search engines to open up domestic and foreign markets?
So how big will the search engine marketing market be?