After a website has been around for a long time, it becomes boring for customers and themselves, so many webmasters can't help but revise the website. However, website revision has a considerable influence on the survival and ranking of the website. If it is not revised well, it will suffer a huge decline. , the effect will be obvious after the modification. For example, some time ago, there was a website that was not ranked well. The most depressing thing was that the site was not available. Later, the whole website was completely revised. Now the website www.ecaike.com is not only ranked, but the snapshot is also updated every day. . Therefore, I would like to remind you that you need to pay attention to the following points during the website revision process:
1. Site structure and page links.
Search engines have a certain memory function for the structure of an existing site. Changes to the site structure will often affect the inclusion and ranking of the site.
In the process of website changes, one of the most important things is to maintain the internal structure and page links of the existing website. Once you change or delete some page links, you may lose some important rankings. Of course, it is also possible that you will lose some external links to these pages and so on. So when the page link changes, the best solution is to use a 301 permanent redirect. 301 redirect is an important means of search engine optimization (SEO). It can ensure that users or search engines can access the existing link page through the link before the revision, thereby ensuring correct access to the changed page and also reminding the search engine that the changed page will be redirected. Existing external links are moved to the new page.
Of course, any site revision should not regard 301 redirection as a life-saving straw. 301 redirection should be the last choice. The first thing to pay attention to when revising is to minimize the change of page address. In addition to requiring certain server permissions, 301 redirection is not easy to configure. Improper use of steering statements can be counterproductive.
If the existing page links on the website are not search engine friendly, such as dynamic links, or there are transfer symbols such as ? in the links, then it is necessary to change such links. Because only a link address that is friendly to search engines can make search engines better include and like it.
2. Website navigation.
During the website revision process, you must pay attention to a good website navigation system. Website navigation plays a great role in allowing users or search engines to browse the entire content of the website. If the site navigation is not done well, users or search engines will miss some website pages, or the website navigation structure will be confusing. This is also very important for website ranking and inclusion. Generally speaking, website navigation should be concise and effective. Simplicity means that users can reach any page of the website without repeated clicks. Effective means that users and search engines can easily identify your link system. In terms of effective navigation, it is not good to use images or flash because it is not easy for search engines to recognize.
3. Keywords and articles
The ranking of a website is mainly determined by website articles and keywords. Therefore, it is best for a website with a good ranking to maintain the existing keywords and articles when revising. In general, it is only increased and not reduced. If you delete any article or keyword, you may lose some effective inclusions and links.
In addition, when the website is changed, attention should be paid to the SEO processing of existing articles, and better copywriting should be combined with search engine optimization techniques to improve the search engine friendliness of existing articles, such as using correct HTML tags and keyword penetration. And the arrangement of long-tail keywords, etc.
4. Meta tags
During the website revision process, it is necessary to ensure that existing meta tags are well transplanted. Meta Tag is an important factor in ensuring the uniqueness of a web page. If the old page is 301'd to the new page, it is best to copy the original meta tags to the new page. Among the many meta tags, meta description and keywords are the most important.
What is certain is that a large-scale revision of the website will inevitably have a negative impact on the website within a certain period of time. However, if SEO thinking is implemented during the website revision process, by improving the shortcomings of the original website and adding new effective factors, it can at least shorten the search engine adverse reaction period and even improve the inclusion and ranking of the website.