Sun Tzu's Art of War said, "Knowing the enemy will ensure victory in every battle." Everyone may have heard this saying, but there are a few who can apply it and learn from it. No matter what we do, we must do a good job of investigation, investigate the opponent, and know the opponent well. Another thing is to fully apply what we have learned, so that we can make progress. Otherwise, the more we learn, the more we will spend. We must apply the knowledge we have learned. Why do large companies attach great importance to market research? The goal of market research is to find their own niche market and conduct research on competitors. They don't want to study and explore in the subsequent development process, because these later values far exceed the initial market research done.
So today we will talk about how to investigate competitors online:
1. From the search engine, you can search for the keywords you want to enter the market in the search engine. You can see the total number of pages that match the search displayed in the upper right corner of the search results page. In many senses, these pages may be a hindrance to your entry into this market. We can search through Google or Baidu for comparison. www.gdyuejia.com.cn is an example. The main keywords of the website are "fan" and "centrifugal fan". First, I searched for "fan" on Baidu to get a preliminary understanding of the competitiveness of this keyword, and then analyzed it macroscopically. Of course, this can't say much about the current situation of the top-ranked opponents. Really powerful competitors don’t have many pages here. But we still need to do some investigation into the opponent's basic situation.
2. The PR value of the website homepage. As we all know, the PR value is an important indicator of the website. Generally, a PR value of 2-3 indicates that the strength is average, and a PR value of 4-5 indicates that the website has a good prestige. If it reaches 6- When the PR value reaches 7, it means that the opponent is very strong. If the Chinese website reaches the PR value of 8, then you don’t need to consider entering this market. Nowadays, many webmaster websites have very good query tools. Please try them if you don’t want to visit them.
3. Look at the age of the website. We can check the registration information of the domain name through the domain name registration information inquiry service website. The earlier the domain name is registered, the longer the website may be in operation. We can also check the history of rival websites through the historical archive website. The earliest date of inclusion can be queried. Through these you can see the development progress of your competitors.
4. Check the freshness of search engine snapshots. When searching on Google and Baidu search engines, you can also check the date of the snapshot in the search results to see when it was. The date of the snapshot reflects the search engine’s view of the website. The frequency of crawling shows the importance of this website to a certain extent. Only websites that search engines pay attention to can be crawled, and the snapshots are also updated accordingly.
5. To look at the number of search engine indexes, you can enter site through Google: It is obvious that the more indexes, the better the website does and the greater its strength. You can also use the link: command in Google to check external links to find out the status of opponent websites and external links. Of course, the more explanations, the stronger the strength. You should also look at the traffic situation of your opponent's website. You can do this through the webmaster's website tools, and you can check your opponent's Alexa ranking.
6. If you can directly visit your opponent, you can directly visit the opponent's website to see the situation of the opponent's website. You can become an ordinary member for user experience and see what marketing techniques the opponent uses and whether they have a website. Alliance No. Is the navigation of the website simple and easy to use? Those things are done well and those things are done badly. Those are the things we need to improve, those we need to learn from, and so on.
Of course, there are many ways. Many experienced webmasters will feel that they already know these things, but I would like to tell those who have just entered this industry and the novices that this step is very important. Don’t go to Solve difficulties when you have them. Don't think that everything is in the early stage. It's really important to look back at these things when you reach the middle. It may be too late. Only by doing a good job in investigating your opponents in the early stage and knowing yourself and the enemy can you win every battle. I have had this experience. I hope everyone will not make the same mistake.
The article is reproduced from http://www.0757seo.com