Recently, every time Guangzhou SEO logs into a website, there are a lot of advertisements and information about LA MIU (www.lamiu.com) fashion underwear, so out of curiosity, I started to study the profit model of this website and the website's SEO.
1. Competitor analysis
I checked the keyword "underwear" on Baidu and found that there are already 7 websites promoting it on the homepage. It is obvious that the competition in this industry is quite high, and I even found that the official website of LA MIU for this keyword is ranked outside the 100th place on both Baidu and Google. . Looking back at the seven promotion websites, they are all underwear franchise websites. After all, the LA MIU brand is aimed at girls aged 22-28, so it still has its competitiveness.
2. Positioning analysis
From Baidu Encyclopedia, we can know that the concept of LA MIU brand is underwear that shines with the charm of Sexy & Happy women from the inside out. The brand positioning is a dynamic, dynamic, and personalized Japanese underwear brand. The target audience is women between 22-28 years old. .
3. Operation model
Since LA MIU entered the Chinese market in 2008, I think everyone has seen the speed of development of this brand, which is amazing. The operation model of this brand is similar to that of Piaopiaolong, Maibaobao and other brands. They all rely on online marketing. Simply put, they open a website to sell products, and the website does a good job in payment and returns, including product sales. Both the presentation and the launch had a novel feel. As far as I know, it seems that LA MIU does not yet have a physical store in China, but there are rumors that it will open soon in Beijing.
4. Differentiation analysis
As I said just now, the competition in the underwear industry is quite fierce, so only product innovation can attract buyers, and LA MIU does this very well. You can take a look at its products, every product every season, and even every photo. The pictures are very attractive and the sales volume is still very large. Its Taobao mall can be used as a reference. LA MIU is not inferior to other big brands in terms of technology, concept and products.
5. Website traffic analysis
Judging from this website, which has been promoted to PR5 in more than a year, the traffic will definitely not be less, and the weight will not be low. Since I cannot accurately find out this data, I can only analyze it from these aspects. In addition, the ALEXA ranking of this website is around 1W. I already know roughly what the traffic range of this website is. Of course, traffic analysis is more than that, but the data is limited, so let’s make do with it.
6. Website content form and user experience
Since this is a B2C website, the content displayed must be displayed in the form of pictures and texts, and everyone knows that sales-oriented websites of course focus on content related to picture quality and brand introduction services. From the perspective of user experience, if I am a buyer and click to enter this website, the first feeling I will get is that it is beautiful and refreshing. Moreover, because the pictures on this website are all shot by Japanese models, it highlights LA even more The style of MIU products is more eye-catching, and whether you are a man or a woman, you will want to continue browsing. Judging from the layout of the website, a good combination is formed from the top to the bottom. The navigation and classification are simple and clear. User messages are on the lower left, product display is on the right, and promotions, returns and other related matters at the bottom increase the number of consumers. information and purchase desire for this website.
8. Website promotion
I also said at the beginning of the article that I have recently seen LA MIU product information and advertisements on major websites, and they are all Google advertisements. Since so many websites will choose to sell LA MIU, what is the unit price of advertisement clicks? It is definitely high, and it can be seen that the LA MIU brand has put a lot of effort into promoting its expenses. However, because the product and website user experience are relatively good, the conversion rate is also quite high, so these promotion expenses are not in vain. And because the product is targeted at young women, everyone usually sees LA MIU advertisements on women's websites and some music, entertainment, consumer websites and other websites with young people. The only way I know to promote this brand is through a large number of advertisements. As for SEO, soft article marketing and other aspects, I don't know yet.
9. Website SEO
1. The domain name has expired since 2010. I think such a powerful website should be renewed for 5-6 years. Everyone knows the benefits of old domain names.
2. The website URL seems to be dynamic. It would be better to change it to pseudo-static or static.
3. The image lacks alt attribute
4. The writing method of meta tag keywords is a bit confusing, I personally think
5. The website has relatively few anchor texts and needs to increase internal links.
6. I also found that the website has no friendly links, so the exported links are 0, but there are more than 700 backlinks, most of which appear through advertisements and various websites. But now that this website is so well-known, I don’t think there is any need for friendly links, haha.
7. I personally think that we can add some information related to underwear, and we can add a corporate blog, use anchor text to point keywords to the homepage, and add LA MIU brand content to the blog, such as new model introductions and other information.
In terms of SEO, I have found so much. I think there are probably more. But for such a well-known brand, I think it can have loyal customers without SEO. Ranking is no longer important for this website, because everyone recognizes the brand. The level of awareness is already quite high, there is also a certain amount of traffic, and the conversion rate is also very high. Therefore, since the promotion of LA MIU has been done to the extreme, SEO is no longer necessary.
Summarize:
This brand has given me a lot of inspiration, product innovation, brand innovation, and promotion methods. These have given me a lot of inspiration. Although we cannot abandon tradition when making products, we must also pay attention to innovation. We cannot insist on making a brand. Combined with the era and crowd characteristics, it is obvious that people’s pursuits and yearnings are different with different eras. Chinese style was popular in the past, Korean style and Japanese style are popular now. Maybe there will be more cultural combinations and changes in the future. We do When it comes to branding, we not only sell products and services, we also sell culture, sell innovation, and keep pace with the times. These are the most important things. Many companies in China are still following the traditional path. If they do not realize that the times are changing and sales methods are no longer limited, such companies will soon hit a dead end. Finally, I would like to offer you a word of advice: Don’t forget to think innovatively while doing business and researching technology.
Guangzhou SEO, Guangzhou Internet Marketing-Nick.lee type="text/javascript">//