Sun Tzu's Art of War said, "Knowing the enemy will ensure victory in every battle." Everyone may have heard this saying, but what I emphasize here is that there are a few people who can apply it and learn from it.
No matter what we do, we must do a good job of investigation, investigate the opponent, and know the opponent well. There is also the need to make full use of what we have learned, so that we can make progress. Otherwise, the more we learn, the more we will spend. We must make use of the knowledge we have learned, so that we can be useful in our work and life. At this time, business needs this more.
Why do large companies attach great importance to market research? The purpose of market research is to find their own niche markets and conduct research on competitors. They don't want to study and explore in the process of growing later, because the costs in the later period are far beyond the market research done at the beginning.
So today we will talk about how to investigate competitors online:
1. From the search engine, you can search for the keywords you want to enter this market. You can look at the total number of pages that match the search displayed in the upper right corner of the search results page. In many senses, these pages may be a hindrance to your entry into this market. We can search through Google or Baidu for comparison. Looking at the current situation of this market opponent from a macro perspective, of course, this can't say much. Really powerful competitors don’t have many pages here. But we still need to do some research on the opponent's basic situation.
2. The PR value of the website’s homepage. Everyone knows that the PR value is an important measurement indicator of the website. Generally, a PR value of 2-3 indicates average strength, and a PR value of 4-5 indicates that the website’s authority is good. If it reaches 6- When the PR value reaches 7, it means that the opponent is very strong. If the Chinese website reaches a PR value of 8, then you don’t need to consider entering this market. Nowadays, many webmaster websites have very good query tools. Please give them a try.
3. Look at the age of the website. We can check the domain name registration information through the domain name registration information query service website. The earlier the domain name is registered, the longer the website may be in operation. We can also check the opponent website through the historical archive website. The earliest date of inclusion can be found at www.archive.org. Through these you can see the development process of your competitors.
4. Check the freshness of search engine snapshots. When searching on Google and Baidu search engines, you can also look at the date of the snapshot in the search results to see when it was. The date of the snapshot reflects the search engine’s view of the website. The frequency of crawling shows the importance of this website to a certain extent. Only websites that are valued by search engines are likely to be crawled, and the snapshot will be updated accordingly.
5. Look at the number of search engine inclusions. You can enter site:99399.com through Google. Obviously, the more the number of inclusions, the better the website will do and the greater its strength. You can also use the link: command in Google to check external links to find out the status of opponent websites and external links. Of course, the more descriptions, the stronger the strength. You should also look at the traffic situation of your opponent's website. You can do this through the webmaster's website tools, and you can check your opponent's Alexa ranking.
6. If you can directly visit your opponent, you can check the situation of your opponent's website by directly visiting their website. You can become an ordinary member for user experience and see what marketing techniques the other party uses and whether they have a website. Alliance No. Is the navigation of the website simple and easy to use. Those places are doing well and those places are not doing well. Those are the things we need to improve on, those are the things we need to learn from, and so on.
Of course, there are many methods. Many experienced webmasters will feel that they already know these things, but I want to tell those who have just entered this industry and the novices that this step is very important. Don’t go to Solve difficulties when you have them. Don’t think that everything is in the early stage. It’s really important to look back at these things when you are halfway through. It may be too late. Our family must do a good job in investigating our opponents in the early stage to know ourselves and the enemy before we can be successful. Be victorious. I've had this experience. I hope everyone will not make the same mistake.
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