In the process of SEO optimization, many people blindly optimize keywords, search for relevant articles everywhere for reference, and follow the example without knowing whether it is right or wrong, so they perform operations in a hurry, or sometimes Because I was impatient, I adopted an abnormal and cheating method for SEO optimization. The result was counterproductive, leading to being demoted by Baidu. I could have brought several IPs, or some of the content had been included but stopped taking snapshots. Even less and less. The following is a summary of some fatal mistakes that cannot occur during the SEO process. As long as these mistakes do not occur, you generally do not need to worry about being demoted. At the same time, if you understand this knowledge, you can also understand why your website ranking is always not high. Part of the reason.
The first mistake: Blind keyword stacking, that is, a large number of repeated keywords appear in the website's TITLE or KEYWORDS or description. Generally, the density of keywords in these three contents should not exceed 3, and repeated keywords should not appear multiple times.
The second mistake: There should not be too much content in keywords, titles, and descriptions, and there are too many popular keywords that are not distinctive. For example, your keywords are all popular keywords such as beauty, entertainment, pictures, games, etc., but It’s not Japanese beauties, copycat entertainment, spoof pictures, office games, etc. that match your website’s sophisticated and specialized keyword content. If so, the most direct result is that Baidu will ignore you because your content has a lot of weight. You can find it on any high-end website, and she can put you aside in a very aloof manner.
The third mistake: Changing the website title, keywords, description, etc. too frequently. According to my experience, Baidu’s habits are very sensitive to these changes during this period. It is best not to change these contents for half a year, otherwise Baidu will There will definitely be a reaction, so it is recommended that you do not easily modify or replace the vocabulary content you have set unless you have to. And even if you want to modify it, the period of each modification should not be shorter than one month, and the adjusted keyword content should not be shorter than one month. More than 2.
The fourth mistake: Just have a good grasp of the website's template and website's classification structure. Don't change the fundamental main content of the website frequently. Change the template and classification structure in a 2-month cycle. If it's not too short, Baidu won't punish you too much. Just remember to keep the access address path and page file that have been included before when changing the template. Don't fail to find the server everywhere.
The fifth mistake: Problems with backlinks and friendly links. On the one hand, the density of keywords in the internal links is too high, and the density of external links is also too high. In this way, Baidu is very sensitive and knows that you are cheating. On the other hand, it is related to Irregular sites have more links to each other, causing Baidu to think that your site is also an untrustworthy site, and will automatically demote your site.
The sixth mistake: It is also the last one. This is to use as few frame pages as possible on your website. Do not use multiple domain names to point to the same site directory, and do not even jump multiple times. In this case, Needless to say, if your website needs to do this for some special purpose, then your SEO optimization needs to be studied and considered separately.
Okay, that’s all. See if this has happened to you during the SEO process, and review it yourself, lest you find problems and your efforts will be in vain. After all, all webmasters now have It is very hard and very hard.