Common online website promotion methods include SEO, forum mass posting, email mass posting, soft article writing, online advertising, etc. It is estimated that everyone has used it a lot and seen it a lot. But have you ever tried to do offline promotion? For example, cleaning buildings, participating in exhibitions, telemarketing, etc. Today I will talk to you about how to promote your website at exhibitions! This is a tried and tested promotion technique by many giants such as Alibaba and Baidu.
There are exhibitions held every day across the country, and tens of thousands or even hundreds of thousands of people will pay attention to an exhibition. Chongqing, a city that does not rely on exhibitions as its pillar industry, holds more than 1,300 exhibitions of various sizes every year! There are too many real estate fairs, auto shows, handicraft exhibitions, etc. Your website is mainly aimed at local people or small and medium-sized enterprises, and exhibition promotion is a must-try. Maybe you think it is too difficult to promote your website at exhibitions. Here I will share with you how to promote your website at exhibitions based on the promotion case of Zhubajie.com at the Global Sourcing Conference:
At the 12th Global Sourcing Conference, Zhubajie.com’s promotion can be called the most awesome website promotion method in history: using hummers, beauties, inflatable dolls (money + beauties + sex) to attract attention!
A Hummer served as an advertising carrier, attracting countless passers-by to take photos.
The two inflatable dolls even attracted the attention of Chongqing Mayor Wang Hongju.
Beauty, Zhubajie.com also did not let go, 10 young girls distributed information to Zhubajie.com
Everyone will definitely say that I am not as wealthy as Zhubajie.com, but that doesn’t matter. Don’t throw eggs yet. Then follow these steps:
◎ Warm-up promotion
Generally, exhibitions will have promotional brochures, investment brochures, portals, special issues, briefings, conference catalogues, etc. These things are mainly in the form of fixed-point delivery, targeted mailing, and partner subscriptions, allowing the main participants and enterprises to , the manufacturer receives it. At this time, you can contact the organizing committee to discuss exchange matters with him: for example, put a lot of exhibition information on your website to attract more people to the exhibition site. The organizing committee will definitely be very interested. This achieved the coverage of some of the main participants, enterprises, and manufacturers, achieving a warm-up promotion effect.
◎ Heating promotion
The exhibition is about to begin, and it’s time to be creative. You can think about the most attractive ideas based on the theme and content of the exhibition. Different exhibition user groups are different, and of course you can also think of general ideas. Exhibitions are usually concentrated in one or several exhibition halls. If you just invite a few beauties to hang up signs and hang them around, the effect will be very good. In today's employment situation, a professional model can give you a few packs of Chinese cigarettes and let you work for a day. Of course you can think of better ideas.
◎ Fully promote
Reporters will cover exhibitions of all sizes. If you see someone carrying a camera, go up and have a chat. As a reporter, give him a red envelope of 100-300 yuan and give him the manuscript you have prepared in advance for him to report, or ask him to pay attention to your point on the spot and write a word-for-word report, and you will be in the newspaper tomorrow. ! There are also major regional websites, TV stations, etc., all using the same method! The next day's comprehensive and three-dimensional intensive coverage will push the popularity of your website to a climax and attract widespread attention from all walks of life.