Many webmasters know that websites with high PR value and high weight can drive websites with low PR value and weight, just like the rich can take care of the poor. However, everyone also understands that if there are links to websites with low PR value and low weight, especially spam sites, it will drag down their own websites and even be punished by search engines. Therefore, when many webmasters exchange links, they hope that other people's sites are of higher quality than their own, but do not want other people's sites to be of lower quality than their own. They all want others to be their nobles, but are not willing to be others' nobles themselves. Because everyone is selfish and thinking about their own interests. For this phenomenon in links, see my other article: "Two webmasters exchanged links with me." See the original text: http://hi.aitizhe.com/space.php?uid=1&do=blog&id=12
But if you put yourself in someone else’s shoes, put yourself in someone else’s shoes. Since you don’t want others to drag you down, why should they lead you? Why are they willing to drag you down? Are they fools, or are they indifferent and clear-minded, or do they owe you something?! You should understand that you If you want a sugar daddy, you want to find a husband or wife who is richer and more powerful than you, and others are thinking the same thing as you.
Therefore, from a longer-term and broader perspective, almost all exchanges follow the principle of equivalent exchange, and the exchange of links is no exception. When exchanging links, everyone must be in a good match and not have any negative thoughts. Otherwise, you will hit the wall many times. PR value, included volume, Baidu snapshot, traffic, ALEXA, among these indicators, if one indicator is not as good as others, you must ensure that other indicators can make up for it. (Of course, you don’t need to be well-matched by using connections, buying links with money, or even black links. But these are exceptions and can also be regarded as alternative exchanges of equal value)
For example, if your PR value is low and your other indicators are not high enough, don’t look for others; if you don’t have a homepage link and want others to add links to you on the homepage, what should you do? My experience is, first declare that I The website has high traffic, and then uses two secondary pages to add links to his website. (If you don’t agree, theoretically I can use three or more secondary channels to add his link. If it still doesn’t work, I can make up the money. All of this is actually negotiation and transaction. The principle between us is to wait. price.)
Recently, I found that many webmasters complain that exchanging links all day long is tiring. I analyzed the reason. It is not because there are no websites to exchange links, but because they are looking for the noble person in their mind and want to be like others. If you are a new site and you exchange links with the new site, there will be no difficulty in exchanging links at all.
(This article comes from http://www.aitizhe.com)