Google's beautiful vice president said that Google will develop search technologies other than keywords, including so-called real-time search, voice search and local search. Mayer believes that network search technology has not reached the end yet and is still evolving. , but the three important search trends are Mode, Media and Personalization.
Mayer explained that the first is the diversification of search situations, such as searching in the car or mobile searches on mobile devices; in addition, search results will also be presented in the form of multimedia, including text, pictures and Videos, etc., personalization is also an important development, and the relationship between users and communities, social networks, etc. are also developments worth observing. Personalized local searches are obviously searches for local news, she says.
To put it bluntly, what Google is doing now is just to subdivide the search so that Google, as a comprehensive search, has the function of vertical search. It does not essentially solve the problem of insufficient search accuracy. The lack of search accuracy is The biggest threat to the second-generation search engines centered on about words, the lack of search accuracy has caused the market to send an early warning signal to search engines that cannot solve this problem, forcing search engines to solve this problem, otherwise they will face being able to Solving this problem is the danger of being replaced by new search engines.
The decline of Yahoo is the best example. Therefore, if you want to maintain your position as the leader in the search field, you must overcome the problem of insufficient search accuracy. However, for now, not only has no solution to this problem been found, but No real progress has been made in the direction of a solution.
The only thing that has reached consensus is that search engines equipped with artificial intelligence may be able to solve the problem of insufficient search accuracy. Then, artificial intelligence technology, which is the life-saving straw that the search field has high hopes for, has been stagnant for decades. It is impossible to achieve a qualitative breakthrough. The existing artificial intelligence technology only has the intelligence level of a 3- to 5-year-old child. It seems a bit unrealistic to use the intelligence level of a 3- to 5-year-old child to solve the problem of insufficient search accuracy.
Therefore, Google has placed its bets on vertical search. Yes, in theory, vertical search can improve search accuracy tenfold or even a hundredfold. However, in the face of the massive amount of information that is growing exponentially, vertical search is difficult to achieve. The obtained accuracy improvement seems so pale and feeble.
Therefore, so far, Google, as the leader of search engines, has not been able to make substantial breakthroughs in search technology. This is both a misfortune and an opportunity for people.