People who have been doing SEO for a long time may also encounter various problems. These questions may not be answered by many people at present. The reason is that Baidu and Google’s algorithms are constantly being readjusted, even if Baidu and Google’s internal personnel do optimization. It will not be done once and for all, because search engines will continue to modify their algorithms based on online reflections and their own operating methods. I have summarized the problems that are currently troubling us, and they can be roughly divided into the following categories:
1. The website I created was blocked by Baidu or Google, some for as long as a year. When will it be restored?
First of all, let me explain that there are many unclear reasons for Baidu Google K site. There are over-optimization, excessive keyword repetition, a sudden increase in external links in a short period of time, the website often cannot be opened, the website style is low, and it involves piracy and deception of private servers. And so on. There are of course many more reasons that we may not even know about. So how can such a site be restored after being hacked? This is a question that many people want to know. The current method of summarizing online is roughly as follows:
1: Adjust the over-optimized areas, change the website title to a natural one, naturally arrange the keywords, stabilize the external links, choose a stable server space, convert the types of pornography, fraud, private servers, etc. But is it true that Baidu and Google have started to re-include it? How long will it take to recover? I personally think that the time is uncertain, it can be as short as one month to 3 months, as long as it may be 1 year or it may never recover. It has been a year since my website, Qingdao Gynecology Network, updated its website program. Baidu only included the home page, while other search engines began to re-include it. Only Baidu did not include other pages. Why is this? Only Baidu can explain it. This is confusion one
2. How to describe the title so that it can rank high in search engines?
Experts often say that the title should be written coherently, nest keywords, and convert the title into keywords as much as possible. For example, the title of our hospital's website is "Qingdao Kangyuan Hospital provides the best treatment for gynecology and men's department, and is the best hospital for painless abortion, medical abortion and other family planning." Is this sentence catchy enough? Keywords: Qingdao Hospital Gynecology and Men's Department Qingdao Gynecology and Gynecology Hospital Qingdao Andrology Hospital Qingdao Painless Abortion Qingdao Medicinal Abortion Qingdao Family Planning Hospital Painless Abortion Hospital Medicinal Abortion Hospital Qingdao’s Best Hospital Qingdao Gynecology Hospital Qingdao Andrology Hospital. Is this title converted into enough keywords in a relatively short sentence? But facts have proven that simply describing the title well is not a way to increase rankings. Describing the title well can only increase the number of keywords involved in the website. Is this really the case? I am in confusion again.... (If the title can improve the ranking, if I build 100 websites, and one keyword for each website, wouldn't it mean that all 100 keywords will be ranked at the top? I'm afraid it's not that simple)
3. Why is a website with a very low PR value actually ranked in front of a website with a much higher PR value?
Often we will find that a certain keyword ranking of a website with a very low PR value is actually ranked in front of the website you work hard on every day, and your website also spent a lot of effort on this word? In this case, you can When searching Baidu, check the PR value of all the sites on the homepage. Some PRs are even ranked 1-2 on the homepage? Doesn't Baidu rank based on weight? This is another question. My explanation is: If Baidu ranks high-weighted sites on the homepage for every search, then there is no chance that sites with low weights will be searched, and there is almost no chance that sites ranked beyond 200 will have traffic. Therefore, I personally think that Baidu ranking 1 is based on region. In which region you search, the websites in that region will be displayed, and the web pages with the name of the region in the content will be used as the ranking object. Secondly, Baidu's ranking may be updated every other cycle. For example: Baidu puts the sites involved in a certain keyword into a category and divides them into several groups according to their weight. For example, 10 groups are divided into 10 days. On the first day, the sites in the first group will be ranked according to their weight. in the front, while all other groups will be ranked in the back. On the 2nd day, they will be in group 2, and on the 3rd day, they will be in group 3. At the same time, the rankings are selected according to the region (it’s complicated, you understand), so there will be , one day, a website with a similar weight was suddenly ranked on the Baidu homepage, and suddenly it could not be found again after a few days. Of course, this is an analogy of 10 days, and the actual number of days has not been calculated. Of course, this is my own judgment. Is this true? Many people are still confused.
4. Why do people always refuse to exchange links with you when they know your PR is very high?
When exchanging friendships, there are always people who ask for the site to be on the homepage of Baidu, for inclusion to be greater than or equal to a certain amount, for PR to be greater than or equal to a certain amount, for this or that. Now some "experts" believe that Baidu's snapshot time is short, the homepage of the site website is on the first page of Baidu, and the inclusion must be greater than or equal to a certain number. Such websites have higher Baidu weight. For such a website, just exchange links with him. Is this really the case? Because after these experts said these words, the time for changing friendships has increased for a long time. Originally, friendships were changed based on a general look. The types were similar, the PR values were similar, and the collection was almost changed. It's different now. If you want to change a link, it's like interrogating a prisoner. He will read you from beginning to end, and finally throw out the sentence: Your website has been hacked. What a mess, just because the homepage of the site website is not on the first page of Baidu, Baidu kicked me? It’s all so funny. Personally, I think that what the experts said above can only be used as a reference, but we cannot assume that they are right. For example:
1: The site is not on the Baidu homepage, but the content page is updated every day, and the Baidu ranking remains unchanged. After one month, the number has increased from 7,000 to 9,000. Could this mean that Baidu has given the site away?
2: There are two types of sites with few collections. One is that you add original articles every day but don’t include them, and the other is that you don’t add articles at all. The "experts" who did not increase the collection of Tiantianjia original said that they were kung fu. In fact, in the early days of many new websites, Baidu collected dozens or hundreds of articles at once and then had an observation period of 1-2 months. During this period, Baidu actually continued to include them, but the included ones were not displayed in Baidu results. Instead, it is placed in the cache and released after the observation period. Is this kind of site being banned? The reason why a site that doesn’t add articles every day has less inclusion is simple, because it’s just for display, and there is no need to add new news every day like a news site. Does this kind of site have a low weight? We all know that the website we registered has the highest weight in China. Does it still need Baidu to include many articles? I am speechless to you "experts"... You can consider this for yourself. Anyway, I think , this is one of the confusions of many people, I only represent my personal opinion.
3: I feel even more ignorant if I change my link with you because of your high authority. There are a lot of PR algorithms on the Internet, and many people know that both pr0 and pr10 have a contribution. So how is this contribution calculated? I won’t describe the details. In fact, it is a contribution value given by dividing the other party’s PR value by the number of the other party’s external links. Of course, it does not mean that pr0 has no contribution value, it can still give you a contribution of 0.25. So, if the site with your friend link is a PR10, and there are hundreds of external links, how much can you contribute if you have a PR0 external link? What’s more, if the PR0 site does well, it will become more popular in the future. He is very promising, why do you value his current PR value? I am speechless for you "experts" again.
5. Stations with high weight and high PR value will be ranked higher?
Maybe as soon as this question is raised, many people will say, of course, why are they doing PR values? They just want to rank higher. I'm speechless again. Everyone who makes friendly links knows that friendly links have two meanings (although this is a secret that many people don’t tell, but most people know it) 1: When making friendly links, ask the other party to add the link name to the keyword you want to use. 2: Provide the number of external links and increase the PR value. There is a contradiction here. Since it can improve the PR value, do you also need to change the name of the friendly link? If the PR value is added, the keyword will be ranked higher. So: the ranking of the keyword depends on the name of your external link + your The weights are calculated together. A PR2 site with the keyword "Painless Abortion" has 20 external links, all of which are "Painless Abortion". It may rank higher than a PR5 site with the external link "XXX Hospital". Personal opinion, for reference only. Are there many people who have been confused about this matter? If ranking for keywords is more than these, there are many factors, including keyword distribution, density, etc. Therefore, ranking is not just about weight (personal opinion)
6. Does Baidu and Google take it seriously if the traffic is high and the IP address is high?
Currently, there are many software that can brush traffic, some are designed to brush PV, some are designed to brush IP, and some are brushing both IP and PV. As a result, many people buy a separate machine and run several such software to brush traffic. The purpose is to improve the ranking. How effective is it? After personal testing, these softwares have almost no effect on Baidu and Google, except that they can boost the aaleax ranking a little. As for the question of whether Baidu and Google indexing will increase after brushing, I analyzed several sites at the same time and found that the indexing status of the site that was brushed was basically the same as that of the site that was not brushed. Moreover, we have a unit here that uses Netcom Express, and the daily traffic reaches tens of thousands, and the PR is still 3, which has not increased, so I think that the effect of brushing traffic may not really exist. Personal opinion.
7. Will the PR value increase quickly if the articles are included more?
This may also be a question that many people want to know. Some websites, such as Baidu and Google, are indexed in the tens of thousands, but their PR is only 3-4, while some websites are only indexed by PR5-6 for a few hundred pages, and some new sites have only been on the site for a few days, and Google happens to update their PR value. There are only about 10 pages included but the PR value is 4. Why? Through the above questions, I personally concluded (this is not nonsense, this is a fact, and it is a verified fact) Google’s standard for comment PR value is external links . The site mentioned above that contains more than 10 pages is because all its high-weight sites have pointed their links to this new site, resulting in this site having n many high-quality external links, so it directly reached 4. in the first PR update. A large collection is just a benefit of increasing the website's exposure, and it doesn't seem to have much impact on the PR value. This is still a personal opinion, I hope "experts" can help.
8. I have a server and only one IP. I have built n sites and point them to one site at the same time. Will it increase the weight of the linked site?
I think webmasters who have servers and several sites should know this best. First, look at the problem clearly. Are all sites in the server with the same IP pointing to a certain site on this server? From my personal point of view, Baidu and Google do not base their inclusion or ranking on IP, but on domain names. I have more than 60 sites in one website space, and several of these sites are my own. I try to add other domain names The friendly links all point to this site. When the PR value was updated for the first time, it quietly went from 0 to 2. And this is a new site, so I think this method of improving the PR value should exist. Of course, it may be affected if the number is too large. Since I only maintain 7-8 sites, I cannot verify this. I can only wait for the webmaster who has many sites and is installed on one server to verify it.
9. I have a server, I only have one IP, and I have built n websites. Can I put a keyword on the Baidu homepage?
Seeing the previous two sentences, do some friends think that I have repeated the question? In fact, they are two completely different questions. Sometimes, some units will think: If I have several websites, I will put the keywords I want to use on the Baidu homepage, so that customers who browse the homepage of any website will go to my unit website, and I only have one server. , can it be realized with an IP? I once saw a post on the Internet, where a company specializing in SEO took over a work for a unit. The requirement was that a keyword involved in the unit should be placed on the Baidu homepage for all 8 of its sites. . The poster also claimed that he had already ranked 6 sites on the home page, but the last 4 sites disappeared and so on. Now to express my opinion, I do not think this situation exists.
If the websites in your server all have different content, and you want to put different keywords on Baidu’s homepage, it’s no problem. But if it’s the same IP, the same company, and the same region, in this case I personally think Baidu will Enable a discrimination script, such as: if (the region on the home page is the same) then call discrimination 1; if (the ip on the home page is the same) then call discrimination 2; discrimination 1: If the IP is the same and the company name is the same, the ranking will drop only Leave one; endif Identification 2: If the region is the same and the company name is the same, the ranking will drop and only one will be left; endif Otherwise: rank according to normal; endif This is my hypothesis, it has a bit of programming meaning, those who can program should be able to understand. . All in all, I personally think that Baidu will not let a company's ranking for the same keyword be placed on the home page. Of course, sometimes Baidu cannot tell whether it is the same company, and the same keyword will appear on the homepage of the same company's website at the same time. However, it won't be long before human control throws another domain name into the background.
If you disagree with my point of view, please leave a comment to explain. If you have verified that the same keyword of more than 3 domain names with the same IP has appeared on the homepage for half a year, please raise your hand:) This confusion requires verification by a personal server. The last confusion is what all SEO workers want to know, and it is the most incomprehensible.
10. How does Baidu calculate rankings?
Is it the most classic confusion? Except for Baidu’s internal staff, almost no one will say it. Therefore, no one dares to call him an SEO master, and of course I am not:). Why do you ask how Baidu calculates rankings? Instead of asking how Google calculates rankings? This is because most of the traffic of Chinese webmasters comes from Baidu, so optimization for Baidu is the so-called real SEO. And how does Baidu calculate rankings? ?I remember reading a website before: SEO 100,000. Why is this site? The webmaster is called Fu Wei. His site gave a thorough overview of Baidu’s calculation method at that time. However, today, Baidu’s calculation method has changed. times, many previous methods may no longer be useful. So is there a method that can be used all the time? Another expert came out and stroked his beard and said, "Build the website carefully, persist in doing the website, do a good job, have good content, and learn to be patient." Then let me ask, what is the purpose of SEO? What? SEO I think many people want to be ranked at the top in the shortest possible time? Personal summary, the first conditions for sites included in Baidu search results are:
1: The search results site contains the search keywords
2: There are many search keywords in the search results site.
3: The site title of the search results may contain keywords
4: The web page description and keywords in the head area of the website in the search results have search keywords.
5: The link name in the external link of the site in the search results is the target keyword
6: The site weight of the search results is relatively high
7: The site keyword of the search results is a special page
8: The site access speed of the search results is fast, and the page opening speed is fast.
9: The site server of the search results is relatively stable, and it is rare that the web page cannot be opened.
10: The domain name registration time of the search results site is relatively long and the nature of the content has not changed significantly.
11: The site in the search results is a regular site
12: The site in the search results belongs to the official site
Of the above items, 1 is essential in all search results, while 2-12 are the main factors that determine rankings. Therefore, the so-called optimization we do is actually to get as close to these contents as possible, and the so-called over-optimization also means that the density of the special keywords in the latter part is too high and is K.
I spent an afternoon at work writing the above summary. I very much welcome experts to testify and discuss together. Our confusion is the confusion of all current webmasters. I hope we can all find our own results and make the website better and bigger!
My main website: http://www.qdky120.com