Not long after I came into contact with the webmaster ranks, I also made a small website of my own. From the beginning, I just wanted to work hard to promote and optimize, which is the same as most webmasters. Promotion methods vary, some spend money on advertising; those without sufficient funds write soft articles, post in forums, blogs, post bars, QQ groups, etc.
At first, I didn’t understand what soft writing was, let alone the relationship between soft writing and website promotion. Later, I continued to learn at A5 and participated in novice webmaster training. I gradually understood the methods of promotion and tried to write some soft articles myself. Unexpectedly, the effect was really good. On the day the article was published, the traffic increased several times. But it subsided the next day, so Ruowei can bring traffic to the website, but it is not a long-term solution, it is just a short-term promotion method. How to do long-term promotion? Here are some simple methods suitable for novices:
1. First understand what website promotion is
The main purpose of website promotion is to let more people know about your website, which is to increase the visibility and visits of the website. For some sales websites, it can also increase sales. For some community websites, it can increase the number of member registrations.
2. The main methods of website promotion include:
1. Search engine promotion methods
Search engine promotion refers to the method of website promotion using search engines, classified directories and other network tools with online information retrieval functions.
2. Email promotion methods
E-mail is the main means of website promotion. Commonly used methods include electronic publications, member newsletters, and e-mail advertisements from professional service providers.
3. Resource cooperation and promotion methods
Through website link exchange, advertising exchange, content cooperation, user resource cooperation, etc., the purpose of mutual promotion is achieved between websites with similar targets. Among them, the most commonly used resource cooperation method is the website link strategy, which uses the website visits between partners. Resource cooperation promotes mutual promotion.
4. Information release and promotion methods
Publish relevant website promotion information on other websites that potential users may visit, and use the opportunities for users to obtain information on these websites to achieve the purpose of website promotion. Websites suitable for publishing this information include online yellow pages, classified ads, forums, and blog sites. , supply and demand information platform, industry network, etc.
5. Viral Marketing Methods
Viral marketing methods essentially provide users with valuable free services while adding certain promotional information. Commonly used tools include free e-books, free software, free FLASH works, free greeting cards, free email, and free instant chat. Tools, etc. can bring convenient tools and content for users to obtain information, use network services, entertainment, etc.
6. Quick website promotion method
That is, the method of rationally utilizing network real names, general URLs, and other similar keyword website quick access methods to achieve website promotion. For example, choosing the company name or trademark, main product name, etc. as the Chinese website can greatly make up for the shortcomings of the English website that is not convenient for publicity, because it has certain value in website promotion.
8. Forum promotion
Posting website information to the corresponding section of the forum that is more suitable for your positioning will definitely get a lot of clicks.
9. Comprehensive website promotion methods
Specialized and temporary website promotion methods, such as prize-winning quizzes, online coupons, prize-winning surveys, comparison shopping and shopping search engines for online shopping website promotion, etc. Some even use the establishment of an auxiliary website for promotion.
10. Use search engine optimization or SEO technology
The main job of SEO is to optimize web pages by understanding how various search engines crawl Internet pages, how to index them, and how to determine their ranking of search results for a specific keyword, so as to improve search engine performance. Ranking, thereby increasing website traffic, and ultimately improving the website's sales or promotional capabilities.
The above is a summary of personal promotion methods. I hope it will be of some help to novice webmasters. I will continue to work hard, thank you for your support: www.51kod.com Welcome to exchange and learn.