Nowadays, more and more netizens have blogs with independent domain names. Most people who write blogs hope that their articles will be appreciated. We can easily build a beautiful blog using a domain name, a virtual host and a blogging program (such as WordPress, ZBlog, etc.), but search engines will not quickly crawl the articles carefully written by netizens. Therefore, SEO (search engine optimization) is an essential step in the operation of independent blogs.
1. Install SEO plug-in
There are a large number of excellent SEO plug-ins in WordPress, and installing a good plug-in is a good choice. We recommend All in One SEO Pack, a plug-in that integrates multiple functions. You can easily install it by searching for new plug-ins in the backend of your site. We can use this plug-in to add website descriptions and keywords, which is beneficial to search engine crawling, and can also limit certain pages from being repeatedly crawled by search engines.
2. Submit information to Alexa
Alexa official website address: http://www.alexa.com/
Alexa is a website that specializes in publishing world rankings of websites. Alexa, which started as a search engine, was founded in April 1996 (in the United States) with the purpose of allowing Internet users to participate more in the organization of Internet resources while sharing virtual world resources. Alexa collects more than 1,000GB of information on the Internet every day, not only gives billions of URL links, but also ranks each of them. It can be said that Alexa is currently the website with the largest number of URLs and the most detailed release of ranking information.
In May 2002, Alexa changed its appearance, abandoned the search engine and cooperated with Google, transforming into a website specializing in publishing the world ranking of websites. Alexa collects more than 1,000GB of information on the Internet every day, and then integrates and publishes it. Now the number of URLs it collects has exceeded Google.
The Alexa website was revised in 2009, making it simpler and easier to submit site information. Click the Update Your Website Info menu on the homepage, and then enter the domain name of your blog or website. Then click Update contact information, site title, or description for domain.com to enter the edit site details page. Take my site for example.
On the site information page, the content we need to fill in is the site name and site description. The other content can be filled in or not.
Click Continue to complete the information filling, and then you need to send an email to confirm site ownership. This email address must have the site as the suffix address, such as name#jacse.com (# replaced by @). You also need to upload the automatically generated info.txt file to the root directory of your site (for example: http://www.yourdomain.com/info.txt). The content of this TXT file is the site information you just filled in. If garbled characters appear, rewrite the garbled characters in the info.txt file and save them in UTF-8 encoding format.
If our own server space does not provide free post office services, we can use Google's free post office to establish a post office for our own site. We can apply for corporate email, information sharing and secure software services. You need to perform domain name resolution and add MX records on the management page of your own domain name service website.
priority mail server
1ASPMX.L.GOOGLE.COM.
5 ALT1.ASPMX.L.GOOGLE.COM.
5 ALT2.ASPMX.L.GOOGLE.COM.
10ASPMX2.GOOGLEMAIL.COM.
10ASPMX3.GOOGLEMAIL.COM.
Please note: ASPMX.L.GOOGLE.COM is the highest priority mail server. Do not give this highest priority to any other server. Learn more about mail server priority. If your MX records require it, be sure to add a period (.) at the end of all fully qualified domain names (e.g. server.example.com.).
3. Apply to join the dmoz directory
Dmoz is particularly important for the SEO of independent blogs. Being included in dmoz is an important way to increase the weight of the site. We know that if you increase the weight of your site, you have the opportunity to let search engines rank the content of your blog at the top.
Open Directory Project – The Open Directory Project is the largest and most extensive human directory on the Internet. It is the largest global directory community maintained and built by volunteers from all over the world.
Dmoz contains interfaces in various languages around the world. We can choose the simplified Chinese web page to apply to join the dmoz directory. Open the Simplified Chinese application page and select the appropriate directory. Dmoz review is very strict, and arbitrary selection of directories will definitely not be approved by the editor. Suitable directories for independent blogs are: Top: World: Chinese Simplified: Society: People: Personal Website: Blog. Then click "Login URL (suggest URL)" and fill in the information truthfully as required. The time it takes to pass the review is variable and may last several months. If the site is of high quality, the probability of passing is very high.
Original link: http://www.jacse.com/archives/437