Almost any website on the Internet is inseparable from friendly links, especially personal webmasters, who are even keen on exchanging friendly links all day long. Among the many sections of the A5 forum, friendly links are definitely among the top three in terms of number of posts every day. Why are friendly links Why is it so favored by webmasters? Let’s see what friendly links bring to webmasters!
1. Get traffic: Discover links to your website from other people’s websites, click on them, and your website gets traffic. This is the most basic function of friendly links.
2. Get publicity: Even if no one clicks, at least the name of your website can be displayed on other people's websites. The effect of advertising is never-ending. Others will not click today, but they may use your website's name to search tomorrow.
3. Optimize rankings: Friendly links have always been an important part of SEO. You can use them to optimize the ranking of your website's keywords in search engines.
Judging from the above three points, friendly links have an extremely important positive impact on the website. What reason does the webmaster have for not making friendly links? Is this true?
1. Limited traffic and publicity effect: The traffic that friendly links can bring is very limited, and it excludes website navigation and other sites. Ordinary users only have one purpose to click on friendly links, hoping to find similar websites that are better than the current website. Your website Is it better than your linked website? Otherwise, even if the traffic is sent, it will just be an extra number in the statistics.
2. The optimization effect of links is gradually weakening: the engine will not sit idly by as the buying and selling of friendly links is rampant. After the engine continues to adjust, the positive effect that friendly links can bring to the website in the engine today is getting smaller and smaller, and instead has negative effects. getting bigger and bigger. The engine will not increase the weight of your website because you link a high-quality link, but it is very likely to reduce the weight of your website because you link a low-quality link.
For traffic, webmasters can observe it through statistics; for optimization effects, webmasters can select a few more websites with keywords ranked in the front of the engine to see if they have many high-quality links, or go directly to small sites to check: www.baifans.com, the small site currently has only one friend link and no purchase link, but it does not affect the ranking of keywords. Some people may say that if you have more links, your website will rank better. In fact, my website had more than 40 links before, but it was demoted. After that, all the links were removed, and now it is normal.
Therefore, friendly links can only be used as a small part of the website construction, and the impact on the website will only be very small. Website owners should treat it rationally and just make the right amount of links. Too many links will only bring counter-effects to the website. .