In fact, many articles now tell us that accurately positioned keywords have a higher conversion rate than long-tail keywords, but the traffic is not as good as long-tail keywords! In fact, long-tail keywords can also bring high conversion rates. However, I personally The positioning of keywords is title = website positioning title + content and article title.
The former is easily noticed by us, but the latter is easily ignored by us. It is precisely because of this that I want to say that the title of the article content can also bring a high conversion rate!
Why do you say this? Because search engine users are people of all levels, so many of their search habits cannot be correctly positioned. Therefore, it is true that the traffic of long-tail keywords is higher than that of accurate positioning, but the industry agrees that The long-tail conversion rate is not good. In fact, this is just for the title of the homepage. In fact, we can distribute the long-tail among the content and article titles of the website. In fact, when many users search for something valuable, there are often a lot of them mixed in. Interfering information! When interfering information is mixed in, the search results will be different. It will be more about the ranking of the internal pages of the website!
For example, if he searches for SEO, he may not directly search for SEO, but search for "Which company in Beijing is better at doing SEO", because more people care about reputation and quality, so the search will result in more rankings. It’s the inner pages! What does this mean? In fact, if the keywords on the inner pages are well positioned, it can also bring about conversion rates!
The traffic brought by the main keyword of one of my blogs every day is almost 0, but the traffic brought by the title every day is very objective, because many friends who do SEO now ignore the title of the content, and they pay more attention to the title of the website. The use of keywords! In fact, many potential users also use long-tail keywords to search. Even very experienced people will more or less mix other interfering information in the keywords!
Therefore, when we optimize the website in the future, we still have to pay attention to the use and distribution of keywords in the article title. It will bring you different effects. Of course, this is just my personal observation. I hope it will be helpful to everyone!