What is the purpose of SEO we do for the website? Most people may say that the purpose is to bring traffic. But I want to say that SEO can bring traffic, but the purpose of SEO is never to bring traffic. Yes, traffic is very important. With traffic, you can be famous; with traffic, you can be profitable. But if you do SEO for traffic, you will put the cart before the horse. For those who are interested in traffic, you might as well open an account in the traffic alliance and exchange traffic. Why bother spending so much effort on SEO? You must know that the traffic brought by SEO will not be very big, and the loyalty will not be high. . We do SEO mainly for search engine optimization, not for traffic. Entry-level SEOERs always imagine that once they step into the SEO arena, they will shine and be noticed by everyone. This kind of short-sighted behavior will eventually cause passionate SEOERs who are disappointed with SEO to give up halfway because they see that the short-term results are not obvious. Furthermore, even if your SEO behavior brings about a short-term traffic surge, you may not be able to retain many repeat customers. You have to understand that if user stickiness is not enough, short-term traffic can only be junk traffic. It's like a hat seller who shouted to everyone who wanted to buy shoes on the street: "Come and buy, come and buy, cheap shoes and hats." As a result, everyone gathered around to see that there were only hats and no shoes, and everyone left in a hurry. scattered. As you can imagine, what use does this traffic have to you?
There is an essential thing about SEO, that is, content is king. The content of your website is indeed what netizens like and are looking for, so even if you don't do SEO, customers will find you; if you do SEO, it will be even better. As the saying goes, the aroma of wine is not afraid of the depth of the alley. There are already customers who have smelled the aroma of wine, but don’t know where you are. At this time, you only need to shout (SEO), and people will naturally hear the sound and come, which will bring long-term repeat customers. Nowadays, search engines only like websites with real and unique content, and some websites that are flashy and only do SEO have begun to lose their authority. Just think about it, some important weights on the search results page are occupied by some garbage sites that have done a good job in SEO. Search engines are also afraid of losing customers, so search engines will eventually have to demote the weight of empty websites or even K Lose. The essence of SEO is to make appropriate publicity for search engines on the basis that content is king.
Why should we promote search engines? Because the purpose of our SEO is to obtain good weight and ranking in search engines. If you want to abandon search engines and do SEO and traffic alone, you will eventually be abandoned by search engines. Without search engines to bring you traffic, the traffic you develop yourself will not last long. It's like sailing against the current. No matter how strong the wind is and no matter how swollen the sail is, it can't move faster. If you do a good job of SEO for search engines, your website will be like sailing with the current. If you do SEO properly, it will be like sailing in the wind. You can "return a thousand miles in a day".
For websites without content, you should concentrate on building a good website and enriching the content. Don’t think about it or do less SEO for the time being. When your content is substantial and your wings are full, you can then “Li Bai’s boat is about to go”. If there is one less flashy SEOER in the world, there will be one less deception. Let's make the Internet environment a clean and pure land, let's give search engines real results, and don't let netizens be full of doubts and doubts about this virtual world. A sword is a fair and reasonable weapon in the hands of a righteous person; in the hands of an evil and sycophant person, it is a weapon that disrupts the world. I hope SEO will not become a tool for some bad guys to disrupt the Internet.
In this online world where SEO is rampant, SEO is false, and SEO is excessive, don’t be fooled by flashiness, and don’t be blinded by impulse. You must firmly believe that content is king, understand the essence of SEO, raise the sail of your website, and realize your ideal of helping the world and saving people!
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