Links have a very important impact on rankings. Therefore, after we make the links, we must also effectively maintain the website links. The key objects of maintenance are the external links and internal links of the website. Effective link maintenance is conducive to timely discovery of invalid links within the website and cleaning or changing them, thereby improving ranking and weight.
Effective maintenance of website links has always been the focus of Siyiou's search engine optimization project operations. Basically, the mainstream factors that affect search engine rankings include: web page title, website structure, website content, and website links. Website links are divided into website internal links and website external links. Whether it is internal website links or website external links, the optimization of these two links is what all SEOs currently attach great importance to. It plays a vital role in SEO, so the effective maintenance of internal and external links of the website is a very important task in the search engine optimization project!
The key points of effective link maintenance work:
The focus of effective link maintenance is the external links of the website and the internal links of the website.
Internal links:
Because the website runs for too long, there will inevitably be some links with invalid addresses within the website. In response to this situation, link maintenance work is mainly to discover and remove these invalid links in a timely manner.
External links:
Because SEO at this stage has been valued by more and more website administrators, everyone realizes the important position of external links in SEO. Therefore, there are some traps of external links, such as placing links in JS, frames, or using rel='external nofollow' tags, etc. Another situation is that after exchanging links, the other party will delete your link after a while. The maintenance of external links is very necessary, and may be more important than the maintenance of internal links.
Benefits of effective link maintenance efforts:
Internal links:
Timely discovery of broken links within the website and cleaning or changing them can improve the PR value or ranking of some related web pages.
External links:
External links are one of the important ways to improve website ranking, website weight, and website influence.
Summarize
Link maintenance requires timely discovery of invalid, irrelevant or link traps to ensure that link construction is effective. The focus of SEO is link construction and maintenance. The maintenance of effective links is half for search engine optimization and the other half for user experience. Thank you A5 for providing such a good platform.
Author: iyx.cc http://www.iyx.cc If reproduced, please be sure to keep the author’s link and this statement! Thank you for your cooperation!