Recently, domain trust has become an increasingly larger part of search ranking algorithms. Many times, the internal pages of large, highly trusted websites can rank for many keywords without spending much effort. The most obvious one is Wikipedia’s ranking on Google.
Domain name trust can have such a high weight because Google is trying to deal with spam websites. The premise of this logic is that websites that have gained trust are usually able to keep themselves clean and will not have content of poor quality. Those who create spam websites are short-term and quick, and will not turn a spam website into a highly trustworthy website. There is some truth to this, but the side effects are getting bigger and bigger. Some people can achieve good rankings by creating a content page on a website with a highly trusted domain name. Whether it is good or bad, this is a fact that we webmasters can only adapt to. I personally think that domain name trust is mainly reflected in the following factors.
1. Links from other highly trusted websites
Google's initial explanation of the trust level is that it first manually selects a group of seed websites with the highest trust, which probably refers to obvious high-quality websites such as Yahoo and Wikipedia, and then finds a group of websites based on the websites pointed to by these websites. The domain name is trusted every time. And so on.
This concept is similar to PR, but it is not a PR value. So domain name trust does not depend on the number of connections, but on the quality of the connections.
2. The history of domain names
This includes the time the domain name was registered and the time it was first included by Google.
3. Whether the website content is original and updated
At least in the beginning, the website must be original. After gaining a certain degree of trust, add some reprinted content. In addition to domain history, which is nothing we can do, connections and content are all things we can work on. But it needs to be a domain name that is trusted by users and search engines. There are no shortcuts, only down-to-earth content.
Every station starts from scratch. Although my Taobao women's clothing shopping guide site is just a small site, as long as you do it in a down-to-earth manner, you will definitely be able to improve the domain name trust. Persist in originality and accumulation, and after a while, the website will make a qualitative leap, or to put it another way, the rich will get richer, and the empty ones will become poorer. With trust, it is easier for internal pages to get good rankings, more people will see them, more connections will be obtained, and the trust level will be higher.
Domain name trust is not there at the beginning, it is built up bit by bit. Remember this sentence, "There is no shortcut to making a truly trusted website. You can only spend time making content. The time spent is not measured in months, but in years."
This article is contributed by the webmaster of http://www.webgowu.com!