When it comes to search engine optimization, Google is the main area that everyone focuses on. Since search engines account for a huge share of the search market, this is not difficult to explain.
Although the search algorithm is constantly changing, new elements will also be injected. With the rise of social media, a series of opportunities and challenges also come with it. Bing, the new search engine launched by Microsoft, has become a choke point for Google, posing new challenges to the search market. It seems that the future search market share has been defined, but it is undeniable that Bing has indeed attracted some attention, and many users use it as a common search tool. Will this make you adjust your strategy towards SEO optimization for Bing?
SEO for Bing Optimization for Bing
In terms of search engine optimization, Microsoft's attitude is not completely different from Google's. This can explain why in many cases the results of the two search engines are different, but they can coexist. The real difference lies in the presentation of search results, rather than how they define the relevance and quality of your site's content.
Bing and Google have their own independent algorithms, but both also involve quality, link relevance, good content, resistance to deception, etc. In fact, Bing has not made much changes based on Live in terms of crawling. While not much has changed, Bing's research team will continue to define improvements to Bing's indexing and crawling capabilities. But the spider's name will not change.
Now that I have said that the biggest difference between the two is the presentation of results. Bing also divides some results into strategies, which also worries some search marketers. But Microsoft said that a good SEO can also handle these setting issues well. Bing also has navigation options on the left side of the search results page.
Enter a keyword in Bing, and many options will appear, including shopping, brand, shopping navigation, manufacturer, attachment, image, video, etc. With so many options, which content page similar to your product should you appear on? So when using Bing, consider not only how you want to appear at the top of the direct search page, but how you want to appear on the most relevant searches. Item is at the front. For example, when querying the word exchange rate, our website http://www.123cha.com/ can be seen in the direct search results, and it ranks very high. But if you look carefully at the categories on the left, such as RMB exchange rate and US dollar exchange rate, you can’t see it, so this is where improvement is needed!
But SEO still exists, and Bing doesn't change it. Bing has added some things to make it easier and faster for users to find what they want, so if you put in the effort, you will be rewarded. Those webmasters who really put their efforts into the content and design of their websites will benefit!
Social media is really important for SEO
Social media has indeed entered the world of SEO. Effective use and management of social media is a potentially huge resource for increasing backlinks and traffic!
Copyblogger has a very interesting article about: See how Facebook killed SEO. It may be a bit exaggerated, but the author still writes well-founded.
The article says: With the development of Facebook, there are many registered personal portals in the Facebook world. These are not even visible to search engines. Therefore, only if your website address appears in other people's Facebook subscriptions and searches will you not miss an important network traffic resource!
So is there any good way to save the links we make in front of Facebook users? wasylik asked. A good and even more important link baiting strategy.
The term link bait sometimes has bad associations with it, but then again, it’s a good tip for those who want to link.
Twitter is no longer a confusing communication tool or social network, it can respond to and find people's information in real life. So tweeting regularly and frequently on Twitter is a very effective promotional tool. Even if it’s just a sentence or two, you can tell everyone what you’re doing. The more timely your updated information is, the more people will see it.
Twitter's search is not limited to its own internal search. Although it is a dating and social tool, it can bring customers to your web page, and these data will be recorded by Google and other search engines. So if you can let customers come to your website through Twitter, it is also an advantage for SEO.
Whether it’s Twitter or Facebook, if you share good articles or content on social media. The links that exist in these social networks will help improve your website's ranking, but it will also bring you many external links, increasing your exposure.
Summarize
In fact, search engine optimization has not changed much in essence. Creating good and up-to-date content must be your constant choice. Only in this way will people be willing to share your content.
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