I have been studying website promotion for some time. I have taken many detours and gained some insights. Now I will share them with you. If I am wrong in anything, please give me some advice!
I think positioning is the most important thing when making a website! If you choose to promote a keyword with little competition, promotion and ranking will be easier to achieve. For example, if you promote "website template production", then Baidu will find about 884,000 related web pages, and it will take 0.001 seconds! Haha, in a sense, your competitors are probably only so many; but if you promote "website production" , also on Baidu, it found about 6,430,000 related web pages, and it took 0.083 seconds! In this comparison, your competitors are almost 8 times more. Does that mean we must promote "website template production" and give up "website production"? Of course not, the Baidu index of "website template production": today's attention, this week's attention, this month's attention, this quarter's attention The degree is 0, and in the Baidu Index of "Website Production": today's attention, this week's attention, this month's attention, and this quarter's attention almost all exceed 1,000. This shows that there are relatively few people searching for "website template production". Which keywords do you think are useful to promote? Maybe you put a lot of effort into promoting "website production" and it does bring a lot of traffic, but these are not your target customers. Instead, you only spend a little effort promoting "website template production" and the traffic is not It’s not too big, but it is indeed target traffic, which can be converted into customers and effects. At this time, how should you choose?
In my opinion, positioning keywords is the most important step in website promotion! But it is also an issue that many people easily overlook. People often come up with a few keywords at random, put them in the web page title, keywords or description, then repeat them several times on the page, and submit these pages to search engines, thinking that they can get good rankings. In fact, this alone is very blind and random.
Therefore, before optimizing your web page, you should spend enough time to research which keywords, keyword groups or long-tail keywords can bring you target customers. Search engines are definitely an important source of visits, but to make full use of their advantages, you must put a lot of effort and energy into keywords and positioning. As the saying goes, sharpen your sword and chop wood without missing a beat! I just started promoting Yishang. When I was searching for this website, I only promoted some words with high Baidu index and high attention. As a result, the rankings were very low and it was difficult to promote them. However, I spent a few days researching, repositioned the keywords, and selected more words. Words that are effective, less competitive, and can bring business, such as changing "website template" to "Dongyi template", "web design" to "template design", the situation is much better, and the ranking will rise soon , and brought some template business.
Generally speaking, you should avoid being radical and don't rush for success. Spend a few more days to locate keywords, think about your profit points and profit models, open Word, and then open your web page in another window, and think carefully about the following Question:
What is my business about?
What words accurately describe my business and bring in customers?
What keywords might my customer use when looking for information on a search engine?
What keywords does my competitor use? Why did he choose this? Is the effect obvious?
Once you have thought of your first batch of keywords, immediately write down the words or phrases that come to mind, and then select the keywords that best suit you. Then use the related search functions of Baidu, GOOGLE, etc. to find new keywords! Then perform a recombination. Generally speaking, 1-2 moderately popular keywords are selected from the keyword list (because too popular keywords are often difficult to obtain good rankings), and the website is optimized based on these keywords, while also Also select some less popular and effective long-tail keywords to facilitate customers to recombine the keys so that the searched web pages can also appear in the results.
Repeat the above steps to optimize each page. Note that each web page should have a unique keyword and focus around it. The keyword lists on different pages form a good complementary relationship, each with its own emphasis. It goes without saying that each page's keyword list is completely different. It's okay to have some similarities between keyword lists, but it's best not to have 100% identical keyword lists, but to broaden your keyword range.
Okay, now you have a complete list of keywords, but it’s best to sort out the focus of all your keywords, which are your most important keywords, the keywords that can bring you business, and distribute them reasonably. in the website.
However, this situation will also occur. It also happened when I optimized Yishang Network. After doing it for a period of time, all the above work was completed, but suddenly I found that some keywords needed to be adjusted or even replaced. Theoretically speaking, once it is decided, it is best not to change it frequently, because once Baidu and others include it, it will continue to use the keywords you used before, and it will take a long time to update, which will have a great impact on SEO! I changed it in Yishang Baidu has not updated the Internet titles for several weeks. If you really want to change it, how can you reduce the impact? This is what I did. I continued to write original articles, so that new pages newly included in Baidu adopt new keyword plans, so that the previous pages displayed are still my own website~
In short, positioning determines success or failure. Please choose "precise keywords" and spend a lot of time on the first level of promotion optimization. This is some experience I have gained recently and I will share it with you!
Source: Yishang Network
Address: www.mobansheji.com
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