1. Invisible text cheating method
Its purpose is not for people to read, but for search engines to see. It is a cheating method of describing keywords and articles in HTML, which is called invisible text cheating method.
In most cases, the invisible text cheat method is to set the text color of the keyword to be the same as the background color, or to set the text of the keyword to a size that cannot be deciphered by the human eye.
But now this behavior is almost invalid and may become the subject of punishment. This behavior is not only deceptive to search engines, but also causes great stress to users who use voice browsers, etc., so please do not do this.
2. Keyword overlay cheating method
The cheating method of keyword overlapping is to overlay keywords in the alt・title・name・sumarry attributes of the meta tag, and in the tag part that is not displayed ("noframe" and "noscript", etc.).
This cheating method is very old and has existed since time immemorial. Because of this, search engines pay special attention to it. Never put a large number of keywords in the alt・title・name・sumarry attributes of meta tags or in tags that are not displayed.
Therefore, you don’t need to worry too much about SEO issues in this part. You should consider how to write a description that is both concise and helpful to users. Title/summary, etc. must also be described concisely in accordance with W3C regulations.
When there is a conflict between the use of cheating methods and the user's convenience, the convenience of use should of course be given priority. Be careful not to let your site become a base for scammers.
3. Copy the web page (Dupes)
The cheating method of copying web pages refers to using different URLs to copy almost the same content and then log it into the search engine. If any keywords on the webpage are used for search, webpages in the same domain with the same content and multiple webpages with different URLs will be displayed at the top of the search results, resulting in the phenomenon of exclusive search results. This method has been often used by pornographers in the past, and it is still sometimes seen today.
However, this kind of exclusive search results display is a kind of garbage behavior for users who want to find the information they really want. Maybe this cheating method is still applicable to the current search engines, but it is a very Please do not use this evil cheating method.
By the way, search engines now use a technology called "Clustering" in order to prevent web pages in the same domain from exclusively displaying search results for any keyword. To limit the number of web pages displayed in the same domain.
Back up website
A backup website set up to prevent the server from crashing means storing the same website content data on different servers. The backup website set up when the server hangs up (=for users) has an independent structure. There should be no inappropriate links between the two web sites. Therefore, the backup website operated according to its legitimate reasons should not be Copying web pages is within the scope of cheating.
You also need to pay attention to optimized web pages based on different plurals of expressions.
In Japanese, there are not only many synonyms, but also many expressions that are written in different ways but have the same meaning, such as "send kana" and "kanji and kana". Many of today's search engines are equipped with excellent dictionary functions. For example, "Biyue", "Biyue", "Yiyue", etc. will be regarded as the same word. Therefore, please note that optimized web pages based on different plurals of expressions may be regarded as cheating by copying web pages. If you want to use plural expressions with different expressions, the content will need to be significantly changed.
File name setting
One of the ways search engines can tell whether a copied web page is a cheat is to use the HTML file name. When naming, avoid names like "hikosi01", "hikosi02", "hikosi03", etc. It is better to have independent names for each. And when cgi or php uses the rewrite function to convert the file into HTML, the name will be as shown above, so you should also pay great attention to this part.
4. Meta cheating method
Meta cheating is a method of cheating on Meta tags that are originally used to convey intelligence to search engines. In the past, it was widely used as a method of spamdexing, which seriously affected the presentation of search results, but now search engines either ignore it or treat it as unimportant.
So now even if you use the description and keywords of the meta tag, it will almost not affect the order of search results. Most search engines now only read it as a normal text description. Using Meta cheating methods may also result in penalties from search engines.
By the way, some search engines will use the description of the meta tag as a descriptive text, so the description of the meta tag still needs to be carefully filled in with appropriate descriptive text.
Meta Cheating Laws
"There is no description of keywords that appear in this article", "Filling in a large number of keywords", "The same keyword is described many times", etc. are all mistakes that many websites make. This behavior is not just cheating, but may also reduce the frequency of SEO keywords on the website, so be very careful.
5. Link redirection cheating method
Using Doorway Page or Door Page (also known as opening page or image page or door page), that is, making a search engine optimized web page to induce users who use search engines to click, and then using META tags or javascript, etc. This method redirects the link to the web page that was originally intended for the user to see. This is called link redirection cheating. Some crooked pornographers often use this method, but it is almost no longer applicable. In particular, if you set up link redirection settings that can determine whether the HTML page being read by the server is a user or a machine, you will be severely punished, so don't try it.
Even if it's not malicious at all, most search engines still don't like web pages that automatically jump to the page, so please be aware.
If the website is moved and you want to use automatic page jump no matter what, please use .htaccess and other settings to [redirect 301 /index.html http://○○/]. Google and Yahoo also recommend this method.
Set the update time to be longer.
It should be noted that if the update time is set to 0 seconds, it will not be listed in the index, so please set it to at least 5 seconds.
6. Hidden link cheating method
Hidden link cheating is mainly an improper cheating method that is done in order to become a popular link.
Any kind of hidden links and the exchange of links on related group websites fall within the scope of this cheating law. In the past, if you were found to have hidden link cheating, you would be severely punished. However, later, hidden link cheating was allowed in the search results of search robots.
However, according to a statement issued by Google in January 2007, the evaluation received by exchanged links from related group websites, exchanged links unrelated to the website title, and links from small-scale search engine websites is very small.
This may be considered a hidden link cheat:
Hidden links: Hidden links of any kind are considered a hidden link cheat.
Source of this article http://www.aoocool.com