I'm currently working on the SEO of a studio website. When I first took over the job, I didn't have any confidence because I had never done this kind of work before. After searching for relevant information, researching and learning, I got a little better. When the new store opened, the first request the boss gave me was that the website should be ranked on the first page of Baidu keyword: "such and such". I took a look and found that there were four bidders in the front and quite a few similar ones in the back. As a business, you can see the big picture at first glance. The first thing you feel is that the competition pressure is quite high.
I searched Baidu and found about 3,010,000 related web pages, which took 0.001 seconds. But no matter what, you still have to give it a try to find out.
The time is April. The website wasn’t ready yet. The boss commissioned a friend to do it, but it still wasn’t ready after a week. At this time, Baidu has included it, but it has been delayed in completing it. I had no choice but to tell my boss directly that I would do it. So I changed a program, modified it myself, and worked on it as an artist. After a week of busy work, I finally finished it. But how can I be ranked at the top of Baidu? After searching for information, I came to know the word SEO, and then I learned that the ranking of a website is generally: external links + structure + original content + updates + keyword layout.
The key is here. Baidu has already included it. The boss's friend used one set of programs for the first time. After a while, he changed another set of programs. When I was doing it, I changed to a different program and used it for a week before finally switching to the one I use now. During this period, the title, description, and keywords were changed no less than six times (within a month). I was a newbie and didn’t know anything. I didn’t know these were the key points of SEO. When I learned about this, it was already too late. At that time, "someone" was ranked 10 pages later, probably around 100 people.
I was already panicking, so I found my boss’s friend. He knew this. He said a very classic saying: "You were doing the wrong thing from the beginning. As you are now, it is impossible to achieve the first page." ", and I also found an expert in SEO on an SEO forum. He said that this keyword is a very cold keyword. I asked him how much it would cost and how long it would take to do it for you. His reply was more classic: "One to three months, but I don't want to take it. Let's not talk about the weight reduction. Your site is already close to being K. Stop, the reason I didn’t answer was because I didn’t want to ruin my sign.” The words of the two masters made me completely despair.
But there was no way, I still had to continue, so I analyzed the situation at that time.
Title, description, keywords: It has been changed several times and must not be changed again.
Structure: I have changed the program several times. For Baidu, it is easy to just reduce your rights, but I still want to make some adjustments, because the previous navigation used FLASH, this must be changed, and there are other things. Some details must also be adjusted.
External links: I found a friend who helped me build a website 3 years ago. I am really happy that he still remembers me and gave me two PR4 high-quality external links. I am really grateful to him. In addition, I changed some PR3-0 sites, but I couldn't find similar and related sites to be friendly with, which may lead to competition with peers. The linked words are the keywords I want to use: "something"
As for updates, this kind of website generally doesn’t update much content, but I try to update a little content every 2-3 days. The next step is to wait. During this period, Baidu's snapshot has not been updated and remains on April 15th. It was not until May 8th that it was updated to the snapshot of April 29th. The ranking has not changed and is still around 100. Then another period of time passed. On May 14th, the first thing I did in the morning was to pay attention to Baidu rankings. There was still no change. However, when I checked again after breakfast, I was pleasantly surprised to find that Baidu had updated my snapshot. The snapshot time was It was on May 6th, but it has already squeezed into the first page, ranking second from the bottom.
I don’t know if it’s because there aren’t many competitors or if I’m just too lucky. I was really overjoyed at that time, and I was so excited that I couldn't describe it in words. I immediately told the good news to the friend who helped me in the past and shared this happiness with him. I was very grateful to him. He said it didn't matter. Everyone is a novice.
In a few days, the natural ranking will reach fourth place, and today, the ranking is already second. May 20th. The next work is to gradually stabilize. The first ranked website took a long time to build and has a better foundation, but I believe that I will surpass him. Here I want to tell other friends who are new to website building that you must not give up when encountering problems and setbacks. As long as you persist, your efforts will definitely be rewarded. Because it involves industry issues, I won’t post relevant URLs and screenshots.
It has been a long time since I wrote this article. It is now July 2nd, and I have been working with SEO for 3 months. After two PR updates, the PR value of this site has now risen to 4, and multiple keywords rank high. I am very happy.
Friends who are interested in exchanging links and discussing other issues can add me on QQ: 80643457.