My job is corporate network maintenance, including the maintenance of Baidu bidding rankings. I have been doing it for two years. Today I want to share some of my experience with everyone and teach everyone how to save money. If your website is doing Baidu bidding, You can read it, I believe it will be helpful to you.
Article 1: Baidu bidding has smart matching and theme promotion by default. If you want a high conversion rate, it is recommended to remove it.
Article 2: The title must be attractive. I don’t think the description is too important. Sometimes it is necessary to highlight the characteristics of your project. While it is more attractive, it can also exclude clicks from non-potential customers.
Article 3: It is best to combine bidding with activities and link to an activity page, the conversion rate will be higher. (The more popular and beautiful your website is, the higher the conversion rate will be)
Article 3: Baidu’s region selection and time period selection can sometimes be used.
Article 4: The bidding position should preferably appear on the first screen (the first screen usually displays 4 or 5 items). Don't be the first in line, because you'll miss a lot.
Article 5: Baidu quality is worth paying attention to. Baidu quality is mainly affected by the number of clicks. The more people who search click on you, the higher your value will be. In the first two or three days of keyword investment, you can rank it higher, so that the quality will increase. If you and your peers vote for the word air tickets at the same time, and you mainly do international business, then your title should say "International Air Tickets". This can avoid a lot of invalid clicks, but at the same time your quality will drop.
Article 6: You can open several Baidu accounts and target different regions. If you are very powerful, you can vote for a word with multiple accounts at the same time, and there will be several websites pointing to your website on the first page of the search results. (I have seen that the first six results on the first page are all from the same company)
Article 7: Baidu’s agents generally have rebates. I know that the highest rebate in Beijing is 4.5%. Pay 1,000 and recharge 1,450. It is even higher for large customers.
Article 8: Regarding conversion rate, because the projects we do are very different, there are no good statistics. The gross profit earned from investing one thousand dollars should be at least three thousand, otherwise it would be meaningless. There are special statistics in foreign countries. How many clicks and returns will there be if you invest in the first place? I hope any good person in China can also Make one.
As far as I know, the conversion rate of Baidu bidding in the bamboo fiber industry (www.zhuzhihua.com) is 3% (one hundred people who clicked on it will make 3 orders, this data is authentic and credible), and I have done it much higher than this (The words you invest are extremely relevant, have few clicks, and are not words with large search volumes).