Nowadays SEO (search engine optimization) is very popular in website promotion, but many webmasters have fallen into some optimization misunderstandings, which have the opposite effect, such as stacking a large number of keywords, etc. The consequences of these misunderstandings are obvious. Many websites are removed from the index for similar reasons. Only by paying attention to these misunderstandings when optimizing can you truly increase website traffic.
Eager for quick success and repeated keywords a lot
Among various types of websites, the most common SEO misunderstanding is repeating keywords. For example, if the theme of a website is online earning (computer), then many webmasters will repeat words with the same meaning in the title tag such as "online earning, online earning ideas, online earning experience", although the purpose of this is to make Websites can have better rankings, but in fact search engines hate the behavior of repeating keywords like this and often punish such websites. Therefore, stacking a large number of keywords will often have the opposite effect, causing the website to be demoted. Only or even reduce the consequences of inclusion.
The correct way to optimize is to only repeat the necessary keywords in the title and keywords, or use a paragraph to express the theme of the website, for example, "Wangzhuan Online is a website that introduces free ways to make money online and shares free ways to make money online." The online earning platform aims to help friends learn online earning knowledge while having fun and entertainment. "This not only expresses the main content of the website, but also avoids giving search engines the impression of stuffing keywords.
The content is inconsistent with the theme
In addition to the common website optimization misunderstanding of repeating keywords, webmasters often encounter the problem of divergence between website content and theme. In fact, many websites have similar problems. For example, it is originally a professional online earning website, but it often publishes content that has nothing to do with the theme, such as the latest entertainment news, etc. Search engines will naturally dislike this.
For this kind of misunderstanding, the method to correct it is relatively simple. You only need to not add content that has nothing to do with the website theme in the daily content updates, but try to make every article relevant to the website theme. In the long run, the website's The weight will definitely be improved in search engines.
Sending junk links by any means necessary
Since the current search engine ranking rules are closely related to the links to the website, generally speaking, the more times a website is linked, the higher its weight in the search engine. This has led to many webmasters optimizing their websites through mass posting of blog comments, forum messages, etc.
Webmasters who adopt similar methods often think that the more links, the better, so they use bulk sending software to publish a large number of spam links. But in fact, search engines value more the quality of the links. The reason why search engines are popular is that users can find what they need on them, so search engines have the same requirements for websites.
When we optimize the website, there are still some common misunderstandings, but such practices usually damage the user's browsing experience. Therefore, when the webmaster optimizes the website, he only needs to consider the problem from the user's perspective, and then he can To a large extent, avoid wrong SEO optimization. Search engine algorithms are constantly improved, but no matter how they are changed, they will always be based on user experience.