Friends on the Internet often ask for help with a complete website diagnosis. Having too many people is not only inefficient, but also delays your own work. Website diagnosis is not difficult, but it is more detailed. Below I will share with you my process and steps for diagnosing a website. If there are some problems with your site or you think it is necessary to make a diagnosis, you can follow my steps to conduct a detailed website diagnosis. diagnosis!
The first step is to check the complex code on the page, such as some style sheets and js information, whether this information uses external calls, internal page inlays, or mixed layout. If the internal page is mosaic or mixed, please remember to store these style sheets and js information independently into the corresponding css and js files outside the page. This can not only improve the efficiency of the page code but also improve the crawling ability of spiders. speed. Therefore it is important to use this information in the form of external calls.
Step 2, title, description, keywords: First check whether the title of the homepage is appropriate, whether it incorporates important keywords, and whether it exceeds 28 characters; then check whether the description is reasonable and whether it exceeds 108 characters, etc.; then look at the key words Is there any suspicion of stuffing keywords in the keyword part? If it is deleted immediately, the search engine has greatly reduced the weight of this part. After checking the home page, check each sub-page to see if it has an independent page title. Generally, the title uses the title-website name. For example, my secondary column uses "seo technology-Nanjing seo Bao Jie's blog" as the title. The news page adopts the title style of "Five Steps of Website Diagnosis-Nanjing SEO Bao Jie's Blog".
Step 3: Keyword density and layout: Keyword density is generally controlled at 2%-8%. If it is too low, it will affect the weight of the keyword, and if it is too high, there will be risks (packing keywords). Therefore, improving the relevance of content and arranging keywords reasonably will have a certain impact on effectively improving keyword rankings.
The fourth step is to check the navigation type, whether it is pictures, flash or text. Isn’t it a pity that you put pictures or flash in such a relevant position? Even if you use images for navigation, you should annotate them with alt to add relevant descriptions (increase keyword density). Flash navigation is not recommended. Firstly, it takes time to load and affects the user experience. Secondly, it cannot effectively increase keyword density. In addition to the head navigation, we also need breadcrumb navigation, that is, historical navigation, such as Nanjing SEO-Seo Technology-Website Diagnosis Five Steps. This can form detailed navigation and enhance user experience. Other navigation, such as previous article, next article, etc., should also be added if possible, so that spiders can freely go back to each page. Another important point is that when checking the page, you need to see if there are obvious keyword stacking on the page. For example, if you add a series of product names at the bottom, it can easily be considered as stacking. You also need to check if there are any hidden divs in the source code. Or use hidden text to increase keyword density, which is also very dangerous.
Fifth point, external links and friendly links may indirectly affect your site, so it is necessary to pay more attention to whether friendly links have been demoted or K-ed. Otherwise, you may be unjustly convicted of collaborating. Big. Webmasters can refer to my previous articles on the selection criteria of friendly links for digest website optimization, the management of friendly links and how to find them, and the common methods for finding external links for new sites. Check the number of external links. Sites with no external links or very few external links will naturally not have a good weight, and it will be difficult to obtain a better ranking.
Through the above five points of investigation one by one, I believe that each webmaster should be able to find the general problem of his own. I hope that some of my superficial insights can help each webmaster improve the site situation.
This article is from: Nanjing SEO. First address: http://www.025seo.net/seo-tec/seo-pukou/ Please keep the original address for reprinting.
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