I changed my job on June 25 and went to work at Zhuyou.com. The nature of the job matched my major. After all, I had been doing SEO and website promotion for more than a year. What I valued most was that Zhuyou.com had a very good network awareness. , and self-guided tours will become the focus of tourists' travel in the future, and tourists' spiritual enjoyment will continue to rise. Another point is that the leaders are very responsible and professional.
After these few days of promotion work, with a small investment of funds, it is pretty good, because website promotion is not like other work, it is difficult for the IP address to suddenly skyrocket within a day or two (unless there are special coercive measures, but it will rise and fall suddenly). Traffic also has an impact on a website), the leadership is also very cooperative, and has a relatively good understanding of professional knowledge. At least he knows the importance of website promotion and website optimization to a series of websites.
Based on the current situation of Zhuyou.com, let’s talk about several things that need to be done for optimization:
Just skip the ones that Zhuyou.com has done well in SEO, such as website speed, page design (user experience), etc.
1. Make the URL static. This is very important, because as long as people who know a little bit about optimization will enter the website and see a URL format like http://news.futrip.com/InformationDetail.aspx?ShowId=1142, their first impression will be like this The website has not been specially optimized, so naturally there will not be a lot of traffic from search engines (mainly Baidu), at least it will not account for 30% of the entire traffic.
2. The image needs to add the "alt=" attribute. I carefully observed the website and each page. Whether it is the static page of the topic or the dynamic page of the mall, all the pictures have no alt attribute. That is, when the mouse is placed on it, or when the picture cannot be displayed, there is no text prompt. This may be because A very typical example of a common problem among professionals, which is very taboo in image optimization. Judging from the statistical background of 51la, only one or two IPs came from Baidu Pictures. Today, I suddenly discovered that Baidu’s image search display method has changed. This shows that more and more people are using Baidu Image Search. Therefore, the picture Optimization will be very important for increasing website traffic.
3. Internal links are relatively lacking. Internal links are very important for guiding and improving the overall weight of the website. Let alone, in order to increase the weight of specific keywords and specific pages, when doing internal links, the first thing we let search engines know is that every page of our website None of them exist in isolation. They are very closely connected, like a spider web. Search engines are getting smarter and smarter. Without a global understanding of a website, it will take a long time to test a website, or even Disdain the test before giving a good ranking. Therefore, internal links serve as reminders and help search engines for mutual benefit. Moreover, internal links can also serve user experience. A warm and comprehensive link will allow visitors to easily find the information they need. Human needs are also One of the development directions of search engines.
If you want to do a good job in search engine optimization, you need to do so much. With the gradual addition and improvement of website functions in the future, the factors of SEO optimization will continue to increase, such as how the setting of product page attributes will benefit search engines. How will forum content be tagged, etc.
I hope that Zhuyou.com will get better and better.
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